What elements and tools are needed to build a successful liquid business?
Posted: Sun Feb 16, 2025 3:21 am
The middle ground that separates sellers from potential customers is too often a space that is very difficult to bridge; these are two universes that seem to travel in parallel and only meet in the ways and places where customers decide to move away from their comfort zone to approach the controversial world of purchasing . Beyond the more strictly sociological aspects, we can say that there are a myriad of studies on the most effective and profitable ways to acquire leads to transform into buyer personas , possibly loyal and happy! In another article I talked in a fairly general way about lead acquisition and some tools for lead generation.
Every entrepreneurial project, no matter how valid and well-structured, is destined to die if it is not focused on the true heart of the business: customers! On this occasion I will try to chinese overseas america data identify some techniques that everyone, regardless of their target market, can apply to attract more customers and increase the number of sales . Four Evergreen Techniques We All Fall Prey To, Every Day What entrepreneurs often do not consider is that they themselves are customers , albeit in sectors or markets completely different from those in which they usually operate. If we focused more attention on this aspect we could easily identify a series of techniques that we all undergo every day, more or less consciously, and that influence our purchasing decisions .
Let's look at some concrete examples. 1. We are not always able to be rational when we have to buy something. A wise entrepreneur should be aware of this and place some chips on the emotional component that guides us in our choices . One of the most exploited techniques is the one that leverages the principles of scarcity and urgency . This is a rather common strategy, just think of promotional flyers, limited-time offers or those that say “ while stocks last ”. 2. Another important variable to focus on is the so-called social proof . In the internet era, this aspect has taken on an even more decisive importance, so much so that platforms focused on sharing opinions and comments have spread.
Every entrepreneurial project, no matter how valid and well-structured, is destined to die if it is not focused on the true heart of the business: customers! On this occasion I will try to chinese overseas america data identify some techniques that everyone, regardless of their target market, can apply to attract more customers and increase the number of sales . Four Evergreen Techniques We All Fall Prey To, Every Day What entrepreneurs often do not consider is that they themselves are customers , albeit in sectors or markets completely different from those in which they usually operate. If we focused more attention on this aspect we could easily identify a series of techniques that we all undergo every day, more or less consciously, and that influence our purchasing decisions .
Let's look at some concrete examples. 1. We are not always able to be rational when we have to buy something. A wise entrepreneur should be aware of this and place some chips on the emotional component that guides us in our choices . One of the most exploited techniques is the one that leverages the principles of scarcity and urgency . This is a rather common strategy, just think of promotional flyers, limited-time offers or those that say “ while stocks last ”. 2. Another important variable to focus on is the so-called social proof . In the internet era, this aspect has taken on an even more decisive importance, so much so that platforms focused on sharing opinions and comments have spread.