How to do B2P marketing effectively
Posted: Sun Feb 16, 2025 3:38 am
It is no mystery that the market has changed significantly in the last decade, especially in terms of the focus on which companies have had to invest their energies. In fact, if in the past the product was at the center of commercial exchanges, today this centrality is to be attributed to the demanding and charismatic figure of the customer . Efforts that were once concentrated on mass production and on lowering the unit cost of production must now, in the presence of highly competitive global production and a consequent reduction in margins, be transferred to the services offered to the consumer . The consumer must be involved, as an integral part, in every phase of the sales process.
If on the one hand, therefore, the priority objective of every lawyer data entrepreneur remains that of finding and acquiring new customers, on the other hand it is increasingly essential to dedicate care and attention to them, even when they have already completed their first purchase process. In other words, it is essential to offer an impeccable after-sales service! Why After-Sales Service Can Help You Sell More Customer service can no longer be considered a formality to be completed, a mere nuisance imposed by legal obligations. Instead, we must think of after-sales service as a unique opportunity to maintain and structure the relationship with the customer in a profitable way even in the moments following the purchase and throughout the life cycle of the product.
If seen in this light, it represents an added value and a real source of competitive advantage , because it guarantees obtaining an infinite amount of feedback, both on the real needs and expectations of your customers, and on the more or less appreciated peculiarities of the product/service on sale. In this way it is obviously easier to adjust your offer during the process, correcting the problems that have emerged and, above all, modulating it according to the needs expressed by the buyers. Without forgetting that this process, if well executed, opens the way towards customer loyalty paths, or rather the optimum to which every entrepreneur should aspire.
If on the one hand, therefore, the priority objective of every lawyer data entrepreneur remains that of finding and acquiring new customers, on the other hand it is increasingly essential to dedicate care and attention to them, even when they have already completed their first purchase process. In other words, it is essential to offer an impeccable after-sales service! Why After-Sales Service Can Help You Sell More Customer service can no longer be considered a formality to be completed, a mere nuisance imposed by legal obligations. Instead, we must think of after-sales service as a unique opportunity to maintain and structure the relationship with the customer in a profitable way even in the moments following the purchase and throughout the life cycle of the product.
If seen in this light, it represents an added value and a real source of competitive advantage , because it guarantees obtaining an infinite amount of feedback, both on the real needs and expectations of your customers, and on the more or less appreciated peculiarities of the product/service on sale. In this way it is obviously easier to adjust your offer during the process, correcting the problems that have emerged and, above all, modulating it according to the needs expressed by the buyers. Without forgetting that this process, if well executed, opens the way towards customer loyalty paths, or rather the optimum to which every entrepreneur should aspire.