AB Data

Google Analytics 4 uses new machine learning capabilities and is, according to Google, stronger and more powerful than its predecessor, Universal Analytics. GA4 is designed to collect more precise data that will help optimize online campaigns even more effectively and support advertisers in decision-making.

Universal Analytics properties will be discontinued tunisia phone number list and will no longer process data from July 1, 2023. It is therefore essential to implement Google Analytics 4 as your primary analytics platform now to avoid data loss and poor campaign performance. It is important to understand that the implementation of Google Analytics 4 may vary depending on your needs and desired setup.

Checklist for moving to Google Analytics 4
Setting up and linking a Google Analytics 4 property. - Duration: 30-60min
Collect data and benefit from new features

Integration of the Google tag in the Google Tag Manager
Creation of the Google Analytics 4 Property
Enable data collection
Link Google Analytics 4 Property with Universal Analytics Property
Linking Google Analytics 4 with Google Ads
Enable data collection through Google Signals in GA4
Configuration of the most important functions. - Duration: 1-2 hours