Black Friday 2022 Recap: Emarsys Delivers Omnichannel Customer Engagements
Posted: Sun Feb 16, 2025 5:16 am
bit by bit. Shoppers no longer confine themselves to getting their deals in-store on the fourth Friday of every November.
One of the ways we track growth and evolution of Black Friday is by looking at a particular data point especially relevant to retail marketers: the number of customer engagements. In order to drive holiday purchases during this peak season, marketers send out so many messages to customers. These enticing communications don’t just come through emails, either, but across numerous channels, as savvy marketers strive to reach customers wherever they may be.
It’s an omnichannel wonderland out there!
Read on for this year’s recap of marketing messaging trends for the Black Friday holiday.
Delivering Rapid Impact at Scale iceland phone number list During the Peak Shopping Season
Our mission during the Black Friday holiday (and every other day of the year) is to ensure that our platform supports brand marketers on their journey to becoming truly omnichannel.
This year, Emarsys saw a 45% year-on-year increase in Black Friday customer engagements.
That number is impressive, but at second glance perhaps it could also be alarming. Doesn’t all that extra volume gum up the platform and slow everything down?
Pardon my French, but au contraire, mon ami. We’re delivering these messages faster than ever before.
When we talk about being timely and scalable, we mean it. We’re providing super-speedy delivery, and it’s brought about by the hard work and technical genius of our engineering teams, who constantly strive to make our omnichannel platform work more efficiently than ever before. When a seasonal sending spike comes along, we’re ready for it. We’re also grateful for our product and support teams, who are constantly helping to improve our platform and aid our customers along the way. And everyone has been hard at work to bring about updates and new functionality (such as everything in our Autumn Release) to put more power in marketers’ hands.
One of the ways we track growth and evolution of Black Friday is by looking at a particular data point especially relevant to retail marketers: the number of customer engagements. In order to drive holiday purchases during this peak season, marketers send out so many messages to customers. These enticing communications don’t just come through emails, either, but across numerous channels, as savvy marketers strive to reach customers wherever they may be.
It’s an omnichannel wonderland out there!
Read on for this year’s recap of marketing messaging trends for the Black Friday holiday.
Delivering Rapid Impact at Scale iceland phone number list During the Peak Shopping Season
Our mission during the Black Friday holiday (and every other day of the year) is to ensure that our platform supports brand marketers on their journey to becoming truly omnichannel.
This year, Emarsys saw a 45% year-on-year increase in Black Friday customer engagements.
That number is impressive, but at second glance perhaps it could also be alarming. Doesn’t all that extra volume gum up the platform and slow everything down?
Pardon my French, but au contraire, mon ami. We’re delivering these messages faster than ever before.
When we talk about being timely and scalable, we mean it. We’re providing super-speedy delivery, and it’s brought about by the hard work and technical genius of our engineering teams, who constantly strive to make our omnichannel platform work more efficiently than ever before. When a seasonal sending spike comes along, we’re ready for it. We’re also grateful for our product and support teams, who are constantly helping to improve our platform and aid our customers along the way. And everyone has been hard at work to bring about updates and new functionality (such as everything in our Autumn Release) to put more power in marketers’ hands.