Defection Risk High Spender
Posted: Sun Feb 16, 2025 5:26 am
Defected (RF) customers are customers who have stopped buying from your store awhile ago. They could only be inactive but they have been gone a long time without any orders so they are either fully satisfied and don’t need to buy again, or are unsatisfied and won’t buy again.
By this point, there isn’t much you can do with this segment. If you can analyze what marketing channels attracted them, you might be able to find an under-performing channel.
Defected (RM)
Defected (RM) customers are probably gone. They spent an average amount so their time with you could have just reached its natural conclusion.
With this segment a win-back campaign india phone number list or similar could pay-off but make sure you’ve focused on defected higher spender and whales first, they’ll have a higher potential return.
Defected Whale
Defected whale customers are probably gone. Sad too because they were the big spenders but you can’t keep everyone forever.
With this segment try a win-back campaign or targeted advertising/remarketing campaign. They are customers who are worth a lot of revenue but winning them back will be difficult. It could be worth a try in the long-term, though other segments might be easier (the defection risk segments).
Defection risk high spenders are customers who have spent more than average at your store but not recently. You might have lost them already or will lose them soon.
This segment is a prime candidate for win-back campaigns, especially campaigns that use discount ladders (e.g. 5% discount to start, followed by 10% if they haven’t ordered, and so on). Your goal is to bring them back to your store for another order, even if that order isn’t as large as usual.
By this point, there isn’t much you can do with this segment. If you can analyze what marketing channels attracted them, you might be able to find an under-performing channel.
Defected (RM)
Defected (RM) customers are probably gone. They spent an average amount so their time with you could have just reached its natural conclusion.
With this segment a win-back campaign india phone number list or similar could pay-off but make sure you’ve focused on defected higher spender and whales first, they’ll have a higher potential return.
Defected Whale
Defected whale customers are probably gone. Sad too because they were the big spenders but you can’t keep everyone forever.
With this segment try a win-back campaign or targeted advertising/remarketing campaign. They are customers who are worth a lot of revenue but winning them back will be difficult. It could be worth a try in the long-term, though other segments might be easier (the defection risk segments).
Defection risk high spenders are customers who have spent more than average at your store but not recently. You might have lost them already or will lose them soon.
This segment is a prime candidate for win-back campaigns, especially campaigns that use discount ladders (e.g. 5% discount to start, followed by 10% if they haven’t ordered, and so on). Your goal is to bring them back to your store for another order, even if that order isn’t as large as usual.