Consumers Purchase Myriad Grocery Products Online
Posted: Sun Feb 16, 2025 5:46 am
Shoppers Add Many Types of Grocery Items to Their Online Shopping Baskets
Last year when we asked grocery shoppers what types of products they typically purchase online, non-perishable foods topped the list. This year, this category remains at the top of the list; it’s tied with personal care CPG items, such as soap, shampoo, and body wash.
However, it seems no grocery categories are off bets from online shoppers – including beverages, fresh food, and frozen items.
What types of products do you typically purchase when using online grocery services?
Non-perishable packaged foods, such as cereal, canned soups, and snack foods:
Personal care items, such as iran phone number list soap, shampoo, body wash:
Home care items, such as detergent and cleaners:
Soft drinks, such as juice, soda and bottled water:
Fresh food, such as meat, produce and dairy:
Baby care items, such as baby food and diapers:
Alcoholic beverages, such as beer, wine and spirits:
Many are Willing to Try New Brands and Products
As mentioned earlier, one of the top reasons consumers shop for groceries online is that it helps them avoid impulse purchases that often happen in-store. So, are most online shoppers sticking to their tried and true products? Or are they open to trying new options – sight unseen?
The vast majority – 92% – indicate they’re open to buying products they’ve never tried before, up from 83% last year.
Increasingly, Online Grocery Shoppers are Open to New Products
When shopping for groceries online, are you open to buying products you’ve never tried before?
Consistent with last year’s results, Boomers are the group least likely to be open to buying new products, while Gen Z shoppers are the most likely.
Last year when we asked grocery shoppers what types of products they typically purchase online, non-perishable foods topped the list. This year, this category remains at the top of the list; it’s tied with personal care CPG items, such as soap, shampoo, and body wash.
However, it seems no grocery categories are off bets from online shoppers – including beverages, fresh food, and frozen items.
What types of products do you typically purchase when using online grocery services?
Non-perishable packaged foods, such as cereal, canned soups, and snack foods:
Personal care items, such as iran phone number list soap, shampoo, body wash:
Home care items, such as detergent and cleaners:
Soft drinks, such as juice, soda and bottled water:
Fresh food, such as meat, produce and dairy:
Baby care items, such as baby food and diapers:
Alcoholic beverages, such as beer, wine and spirits:
Many are Willing to Try New Brands and Products
As mentioned earlier, one of the top reasons consumers shop for groceries online is that it helps them avoid impulse purchases that often happen in-store. So, are most online shoppers sticking to their tried and true products? Or are they open to trying new options – sight unseen?
The vast majority – 92% – indicate they’re open to buying products they’ve never tried before, up from 83% last year.
Increasingly, Online Grocery Shoppers are Open to New Products
When shopping for groceries online, are you open to buying products you’ve never tried before?
Consistent with last year’s results, Boomers are the group least likely to be open to buying new products, while Gen Z shoppers are the most likely.