what is more advantageous?
Posted: Sun Feb 16, 2025 6:14 am
Beneficial in the long term Although SEO optimization requires regular work, it is beneficial especially in the long term . If SEO works for you as it should and your website is at the top of the search results, you cannot overpay for your position with PPC advertising. Thanks to this position, your traffic to your site will increase many times over.
Return on investment
Based on several studies, it is proven that compared to PPC advertising, the ROI (return on investment) is higher . This is mainly due to the fact that there is a lower chance of a purchase being made South Africa WhatsApp Number Data through social networks and other sites, while in search engines people are looking for a specific service or product, which in many cases they are already convinced of buying.
No promotion marking
As mentioned in the case of PPC advertising, it has the label of paid promotion. In the case of SEO, this does not happen. If we look at it from the perspective of consumer behavior, many people prefer sites that are not promoted using PPC advertising. This is often perceived as an easier path to success and people deliberately avoid these sites. From this point of view, SEO optimization seems more credible , because it requires more work.
Doesn't work immediately
Unlike PPC advertising, which can be launched in a day, SEO requires much longer work. On average, we are talking about a period of several months. Although SEO optimization is more beneficial in the long run, it starts to work later, which can discourage many people from using it in its entirety.
Changes in the algorithm
SEO optimization is based on the algorithm of a given search engine, so no one can guarantee that your website will be ranked first in a search. This is also closely related to changes in the algorithm, which come quite often . Since the algorithm is secret, there may be a situation where changes occur and your website falls from first place to the bottom of the page.
Return on investment
Based on several studies, it is proven that compared to PPC advertising, the ROI (return on investment) is higher . This is mainly due to the fact that there is a lower chance of a purchase being made South Africa WhatsApp Number Data through social networks and other sites, while in search engines people are looking for a specific service or product, which in many cases they are already convinced of buying.
No promotion marking
As mentioned in the case of PPC advertising, it has the label of paid promotion. In the case of SEO, this does not happen. If we look at it from the perspective of consumer behavior, many people prefer sites that are not promoted using PPC advertising. This is often perceived as an easier path to success and people deliberately avoid these sites. From this point of view, SEO optimization seems more credible , because it requires more work.
Doesn't work immediately
Unlike PPC advertising, which can be launched in a day, SEO requires much longer work. On average, we are talking about a period of several months. Although SEO optimization is more beneficial in the long run, it starts to work later, which can discourage many people from using it in its entirety.
Changes in the algorithm
SEO optimization is based on the algorithm of a given search engine, so no one can guarantee that your website will be ranked first in a search. This is also closely related to changes in the algorithm, which come quite often . Since the algorithm is secret, there may be a situation where changes occur and your website falls from first place to the bottom of the page.