For example, Facebook's algorithm, based on artificial intelligence , can predict what type of content will perform best based on user behavior. In addition, the platform now allows for the creation of more dynamic ads, which are tailored to each user's preferences, ensuring a personalized experience and higher conversion. However, it is very important that these types of tools are managed by a trained professional. If you try to manage them without the proper experience, you run the risk of wasting resources, which could negatively affect results and return on investment (ROI).
Meta is also taking augmented reality (AR) to belgium whatsapp number data the next level, creating immersive experiences that transform the way users interact with brands. Through platforms such as Instagram and Facebook, augmented reality allows companies to offer virtual product try-ons, transforming the shopping experience into something much more dynamic and immersive.
An example of this is L’Oréal Makeup Genius ; L’Oréal launched an app called Makeup Genius that uses AR to allow users to try out different makeup products in real-time. , users can see how the makeup would look on them without needing to physically apply it. This experience not only drives increased interest in the products and reduces barriers to purchase by offering a personalized, visual experience.
By pointing the camera at their face
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