Watch These Trends in Media Buying
Posted: Sun Feb 16, 2025 10:32 am
Digital landscapes evolve rapidly, so it’s important to keep an eye on trends. Some of the most important and stickiest trends to consider in media buying today include:
Streaming. Nearly 80% of households in the United States use a streaming service (or multiple services) regularly. Only around 40% say they subscribe to cable television. The colombia mobile database takeaway here is clear: the future of television is streaming, and the future of television advertising is also streaming. However, don’t count out linear! If you have the budget, it can still play a pivotal role in helping you reach the widest audience in conjunction with your OTT ad buys.
Social media and video. Close to 50% of social media users aged 16 to 64 say they turn to social media as a primary method for learning about new products or brands. Video is increasingly the most engaged-with media format on social platforms — and platforms like TikTok require it. Media plans should include a strong overall focus on video, with media buyers needing to seriously consider the role social media plays in their efforts.
First-party data. As privacy concerns mount and third-party data is removed or seriously limited, first-party data becomes increasingly important. Media teams need to consider their own data as well as other first-party data they can leverage to make the best possible choices about ad buying.
Apply What You’ve Learned to Your Next Ad Campaign
Take the time to create strong media plans and support your media buying teams. Find out more about optimizing non-click-based media by visiting Tinuiti’s Streaming+ page.
Streaming. Nearly 80% of households in the United States use a streaming service (or multiple services) regularly. Only around 40% say they subscribe to cable television. The colombia mobile database takeaway here is clear: the future of television is streaming, and the future of television advertising is also streaming. However, don’t count out linear! If you have the budget, it can still play a pivotal role in helping you reach the widest audience in conjunction with your OTT ad buys.
Social media and video. Close to 50% of social media users aged 16 to 64 say they turn to social media as a primary method for learning about new products or brands. Video is increasingly the most engaged-with media format on social platforms — and platforms like TikTok require it. Media plans should include a strong overall focus on video, with media buyers needing to seriously consider the role social media plays in their efforts.
First-party data. As privacy concerns mount and third-party data is removed or seriously limited, first-party data becomes increasingly important. Media teams need to consider their own data as well as other first-party data they can leverage to make the best possible choices about ad buying.
Apply What You’ve Learned to Your Next Ad Campaign
Take the time to create strong media plans and support your media buying teams. Find out more about optimizing non-click-based media by visiting Tinuiti’s Streaming+ page.