Why do you need a separate careers site?
Posted: Mon Dec 23, 2024 4:44 am
Organizations are looking for good people. And if you are the one who has to look for those good people, you know: good people are scarce. The first two open doors have already been kicked in. You use your recruitment plan to deploy the ideal mix of sourcing and branding channels to win your personal ' war on talent '. And where do you, as a company - that is almost continuously recruiting people - let all the potential, new talent land? Exactly, that is only possible on your own 'work-at site'.
Your career site is all about finding new talent. You don't want potential employees to be distracted by other information that is not relevant to them at this point. That's why you want a separate career site and you don't want all the vacancies to be hidden somewhere on page 36 of your corporate website.
Your corporate website is about your company, your company products and/or services. Your career site is about people and about you as an attractive employer. Ultimately, your career site usually has only one primary goal: to get applications. A secondary goal is often employer branding and the rest is secondary.
Priority on conversion
The builders of your career site should high school coaches email list always have their focus and priority on conversion. A beautiful design and the implementation of your current corporate identity are certainly important, but always subordinate to the goal of the career site: converting. Always ensure a strong and clear reference from the corporate website to the career site and vice versa.
In addition, you can have a work-at site indexed much more easily by all vacancy search engines. And of course, with a suitable domain name you immediately indicate what someone can expect on your website.
Google will index your work-at site organically much better if you have a separate website that is only about you as an employer, your vacancies and everything that has to do with work. This part will never be indexed as well on your corporate website, because your corporate website is about much more than just 'work at'. A corporate site is much broader in terms of design and text and is therefore less likely to be found when searching for vacancies.
Directly seduce your target group
In the speed of search behavior, experience is more relevant than ever. Job seekers screen in a fraction of a second whether they have landed on an interesting page. It is immediately yes or no.
Your career site is all about finding new talent. You don't want potential employees to be distracted by other information that is not relevant to them at this point. That's why you want a separate career site and you don't want all the vacancies to be hidden somewhere on page 36 of your corporate website.
Your corporate website is about your company, your company products and/or services. Your career site is about people and about you as an attractive employer. Ultimately, your career site usually has only one primary goal: to get applications. A secondary goal is often employer branding and the rest is secondary.
Priority on conversion
The builders of your career site should high school coaches email list always have their focus and priority on conversion. A beautiful design and the implementation of your current corporate identity are certainly important, but always subordinate to the goal of the career site: converting. Always ensure a strong and clear reference from the corporate website to the career site and vice versa.
In addition, you can have a work-at site indexed much more easily by all vacancy search engines. And of course, with a suitable domain name you immediately indicate what someone can expect on your website.
Google will index your work-at site organically much better if you have a separate website that is only about you as an employer, your vacancies and everything that has to do with work. This part will never be indexed as well on your corporate website, because your corporate website is about much more than just 'work at'. A corporate site is much broader in terms of design and text and is therefore less likely to be found when searching for vacancies.
Directly seduce your target group
In the speed of search behavior, experience is more relevant than ever. Job seekers screen in a fraction of a second whether they have landed on an interesting page. It is immediately yes or no.