Why is B2B e-commerce the best lead generator in 2024?
Posted: Mon Dec 23, 2024 4:44 am
Selling through a B2B e-commerce, that is, an online sales platform , is already a reality for many factory managers. However, not everyone sees the tool in a truly strategic way: as a powerful lead generator . It's time to change that!
Did you know that 87% of today’s buyers start their buying journey by researching online before making a purchase? So, take advantage of this opportunity to prospect these customers and bring them to your business!
What will you see in this article?
B2B e-commerce is a platform capable of expanding sales for industries and distributors. However, it is also useful for bringing new buyers to the business without overloading internal and external teams ;
It is essential that the virtual store is integrated with the sales system, so that the manager has all the information he needs in one place;
With the right strategies, factories transform their e-commerces into high-quality lead generators.
Discover Mercos B2B e-commerce , sell more, expand your business and generate more leads!
Follow the reading!
What is B2B e-commerce for industries and distributors?
A B2B e-commerce is an online sales tool to complement the physical sales that vietnam phone number example external teams make to a factory. Therefore, it allows customers to access the store via their cell phones, tablets or computers, making purchases outside of business hours.
How can B2B e-commerce be a lead generator?
Have you ever thought about how many customers you fail to win because they are out of reach of your sales representatives? Or how many people don't even know about your business because your external team is small?
These are just a few reasons why your online sales platform may not work as a lead generator. Find out more!
Reduction of geographical barriers
With B2B e-commerce, industries and distributors can reach customers in different regions. In fact, when you look at your customer portfolio within Mercos, you can see a map of which regions have not yet been explored (blank), in addition to checking active and inactive customers.
More leads coming to your online store
B2B customers often start their buying journey by conducting online research. So, by investing in a well-designed and optimized B2B e-commerce, manufacturers and distributors can increase their visibility and be discovered by potential customers more easily .
Omnichannel experience that shines in the eyes
During in-person visits, sales reps show prospects details about their product mix, such as prices, descriptions, and promotions. With the right B2B e-commerce, you can do the same — even without visiting, which impresses leads.
That’s because a complete sales platform allows you to offer the same in-person experience you would offer to leads , but online — which is the foundation of omnichannel selling.
Personalizing the lead experience
Through B2B e-commerce, industries and distributors can offer personalization to leads. That is, product recommendations based on the customer's purchase history, personalized prices and proactive support during the purchasing process.
Therefore, this increases the chances of conversion and more leads reaching you.
Advanced data analysis
The easiest way to find leads that fit your factory is through reliable data and dedicated KPIs .
A B2B e-commerce allows industries and distributors to collect and analyze information about lead behavior , such as:
purchasing preferences;
market trends;
valuable insights to improve marketing and sales strategies;
and growth opportunities after converting these leads.
How to promote your B2B e-commerce to generate leads and prospect customers?
Now that you know that B2B e-commerce can be a real lead generator, it's time to learn how to promote your store to reach even more people interested in your product mix . So, check out these exclusive tips!
Did you know that 87% of today’s buyers start their buying journey by researching online before making a purchase? So, take advantage of this opportunity to prospect these customers and bring them to your business!
What will you see in this article?
B2B e-commerce is a platform capable of expanding sales for industries and distributors. However, it is also useful for bringing new buyers to the business without overloading internal and external teams ;
It is essential that the virtual store is integrated with the sales system, so that the manager has all the information he needs in one place;
With the right strategies, factories transform their e-commerces into high-quality lead generators.
Discover Mercos B2B e-commerce , sell more, expand your business and generate more leads!
Follow the reading!
What is B2B e-commerce for industries and distributors?
A B2B e-commerce is an online sales tool to complement the physical sales that vietnam phone number example external teams make to a factory. Therefore, it allows customers to access the store via their cell phones, tablets or computers, making purchases outside of business hours.
How can B2B e-commerce be a lead generator?
Have you ever thought about how many customers you fail to win because they are out of reach of your sales representatives? Or how many people don't even know about your business because your external team is small?
These are just a few reasons why your online sales platform may not work as a lead generator. Find out more!
Reduction of geographical barriers
With B2B e-commerce, industries and distributors can reach customers in different regions. In fact, when you look at your customer portfolio within Mercos, you can see a map of which regions have not yet been explored (blank), in addition to checking active and inactive customers.
More leads coming to your online store
B2B customers often start their buying journey by conducting online research. So, by investing in a well-designed and optimized B2B e-commerce, manufacturers and distributors can increase their visibility and be discovered by potential customers more easily .
Omnichannel experience that shines in the eyes
During in-person visits, sales reps show prospects details about their product mix, such as prices, descriptions, and promotions. With the right B2B e-commerce, you can do the same — even without visiting, which impresses leads.
That’s because a complete sales platform allows you to offer the same in-person experience you would offer to leads , but online — which is the foundation of omnichannel selling.
Personalizing the lead experience
Through B2B e-commerce, industries and distributors can offer personalization to leads. That is, product recommendations based on the customer's purchase history, personalized prices and proactive support during the purchasing process.
Therefore, this increases the chances of conversion and more leads reaching you.
Advanced data analysis
The easiest way to find leads that fit your factory is through reliable data and dedicated KPIs .
A B2B e-commerce allows industries and distributors to collect and analyze information about lead behavior , such as:
purchasing preferences;
market trends;
valuable insights to improve marketing and sales strategies;
and growth opportunities after converting these leads.
How to promote your B2B e-commerce to generate leads and prospect customers?
Now that you know that B2B e-commerce can be a real lead generator, it's time to learn how to promote your store to reach even more people interested in your product mix . So, check out these exclusive tips!