How to deliver content and ads to Google Discover

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There are two main ways to deliver content and ads to Google Discover.

Creating a website based on the Discover system
Deliver through Google Ads
Method 1: Create a website based on the Discover structure
Google has officially announced how content appears on Google Discover.

If your content is indexed by Google and meets our Discover belarus number data content policies, it's automatically eligible to appear in Discover - no special tags or structured data required.

Discover and Websites | Google Search Central
For this reason, the best thing to do is to create a website that follows the official recommended guidelines and wait until it naturally appears on the Discover page .

However, being eligible to appear in Discover does not guarantee that you will see it, as Discover uses the same signals and systems that Search uses to determine what content is helpful and user-first.

Create page titles that capture the essence of the content in a non-clickbait way.
Include compelling, high-quality images in your content, especially large images that are more likely to generate visits from Discover. Large images must be at least 1200px wide and enabled with max-image-preview:large or through AMP. Do not use your site logo as an image.
Avoid artificially increasing engagement by using misleading or exaggerated content in preview content (titles, snippets, images) to gain attention or by withholding important information needed to understand the content.
Avoid tactics that arouse morbid curiosity or attract attention through provocative or outrage-inducing content.
Create content that is timely and relevant, tells a good story, and provides original information and insight.
Discover and Websites | Google Search Central
In addition, the website has also officially released guidelines for creating "user-first, trustworthy, and useful content," which you may find useful.

Creating useful, reliable, user-first content | Google Search Central