Can you use data in B2B marketing?
Posted: Mon Feb 17, 2025 8:35 am
"Data in B2B has many specifics, but with common sense and following basic rules, you can achieve great results with it with minimal investment. It is important to make decisions based on data, not assumptions," says our Account Director Daniel Musil.
Daniel Musil
Come and get inspired by Dan's practical tips on how to obtain and then use available data in B2B marketing smartly. You can start applying his ideas right away.
3 basic questions:
Before we start working with your B2B data at AITOM, we first collect three pieces of information.
What are the goals and business processes in your company?
Are you looking to increase sales? Or expand abroad? Do you have overseas chinese in canada data hundreds of small customers, or three large ones? Do you sell your products or services directly or through sales representatives?
How does online enter your business process?
Does the customer first see you on the website and then contact you? Or is it approached by sales representatives and the customer only goes to the website after meeting with them? Or does the website not play a role in the decision-making process and only serves as support or a document repository?
What is the goal of your online activities?
How many new leads do you want to get? How many newsletter signups?… This includes anything that will support your business process and lead to growth.
Only then does the question of where to look for the necessary data come up . In B2C, you would probably use Google Analytics or Hotjar, tools that require a relatively large amount of data to process. In B2B, we approach it differently.
Daniel Musil
Come and get inspired by Dan's practical tips on how to obtain and then use available data in B2B marketing smartly. You can start applying his ideas right away.
3 basic questions:
Before we start working with your B2B data at AITOM, we first collect three pieces of information.
What are the goals and business processes in your company?
Are you looking to increase sales? Or expand abroad? Do you have overseas chinese in canada data hundreds of small customers, or three large ones? Do you sell your products or services directly or through sales representatives?
How does online enter your business process?
Does the customer first see you on the website and then contact you? Or is it approached by sales representatives and the customer only goes to the website after meeting with them? Or does the website not play a role in the decision-making process and only serves as support or a document repository?
What is the goal of your online activities?
How many new leads do you want to get? How many newsletter signups?… This includes anything that will support your business process and lead to growth.
Only then does the question of where to look for the necessary data come up . In B2C, you would probably use Google Analytics or Hotjar, tools that require a relatively large amount of data to process. In B2B, we approach it differently.