How we created a new website for Balakryl
Posted: Mon Feb 17, 2025 8:57 am
Marketing without questions? Like a house without a foundation.
The Balakryl brand asked us to create a new website, and as always, we started with a thorough initial study. We investigate, ask questions, look for connections, analyze the competition, and get to know the customer's world. Every question the client helps us answer leads us to the goal.
What does a family do when they discover in the spring that their garden furniture is peeling?
What does the owner of a hardware store think, to which local cottagers go to get fence paint?
What information does a husband need whose wife has given him the task of painting the children's swing?
And what percentage of them actually go online to search for information?
Our initial study concept clarified to the customer WHY, HOW, FOR HOW MUCH AND WITH WHAT STRATEGY they could reach their goal with the new website. We slapped on the Czech and Slovak versions and started the implementation.
Exquisite design – an investment in the face of the brand
We decided to create a unique website that would make the end overseas chinese in europe data customer believe that taking Balakryl into their hands and making the world a little more beautiful is a piece of cake. We wanted to excite them and then guide them through the world of painting through clear information and practical tips.
We designed a simple website structure – 10 subpages and their content concept.
Balakryl website wireframe
We started with UX design – a clean single-column wireframe (including a responsive version for mobile devices) that keeps the visitor’s attention on the main message. With perfect UX, you feel like you’ve gone through the entire page effortlessly and naturally, and just casually decided on the brand. That’s exactly what Balakryl did brilliantly.
AITOM's creative minds went wild on the graphics - we managed to create a dynamic website with lots of eye-catching details . A simple line of paint... A feeling of movement around the store... Perfect photos of people interested in working with wood... When browsing the pages, the visitor feels as if he is following the brush strokes. He smoothly flips through the pages and discovers the advantages of Balakryl without getting bored or lost.
Balakryl website graphics
Guys, who among us knows Polish?
A condition of our delivery to Balakryl was close cooperation on technical implementation with the client's developers in Poland. They deployed our front-end solution on Kentico, while we took care of technical supervision and coordination of the website launch.
By the way, do you know how to say "Smear it with Balakryl and let's go for a beer" in Polish?
The Balakryl brand asked us to create a new website, and as always, we started with a thorough initial study. We investigate, ask questions, look for connections, analyze the competition, and get to know the customer's world. Every question the client helps us answer leads us to the goal.
What does a family do when they discover in the spring that their garden furniture is peeling?
What does the owner of a hardware store think, to which local cottagers go to get fence paint?
What information does a husband need whose wife has given him the task of painting the children's swing?
And what percentage of them actually go online to search for information?
Our initial study concept clarified to the customer WHY, HOW, FOR HOW MUCH AND WITH WHAT STRATEGY they could reach their goal with the new website. We slapped on the Czech and Slovak versions and started the implementation.
Exquisite design – an investment in the face of the brand
We decided to create a unique website that would make the end overseas chinese in europe data customer believe that taking Balakryl into their hands and making the world a little more beautiful is a piece of cake. We wanted to excite them and then guide them through the world of painting through clear information and practical tips.
We designed a simple website structure – 10 subpages and their content concept.
Balakryl website wireframe
We started with UX design – a clean single-column wireframe (including a responsive version for mobile devices) that keeps the visitor’s attention on the main message. With perfect UX, you feel like you’ve gone through the entire page effortlessly and naturally, and just casually decided on the brand. That’s exactly what Balakryl did brilliantly.
AITOM's creative minds went wild on the graphics - we managed to create a dynamic website with lots of eye-catching details . A simple line of paint... A feeling of movement around the store... Perfect photos of people interested in working with wood... When browsing the pages, the visitor feels as if he is following the brush strokes. He smoothly flips through the pages and discovers the advantages of Balakryl without getting bored or lost.
Balakryl website graphics
Guys, who among us knows Polish?
A condition of our delivery to Balakryl was close cooperation on technical implementation with the client's developers in Poland. They deployed our front-end solution on Kentico, while we took care of technical supervision and coordination of the website launch.
By the way, do you know how to say "Smear it with Balakryl and let's go for a beer" in Polish?