Communication and competitiveness
Posted: Mon Feb 17, 2025 10:35 am
To venture into unknown territory, without preparation, without advice, without wanting to invest a cent and leaving everything to improvisation is an invitation to disaster. Disheartening examples in architecture and decoration can be seen in the album Chapuzas, from La Voz de Galicia . In general, it is scrap metal reused as construction material…
Seeing photos of our landscape littered with el salvador mobile database material spared from the garbage truck puts an end to anyone's optimism. In most cases, these attacks are not just motivated by economics. They are due to an attitude of contempt for the environment, for professional work and for intelligence.
At the same time, there are also examples of communication botches. Commercial communication, which has a very clear purpose: to influence perceptions. A good number of companies and institutions have a brand without stopping to think about naming or graphics . Many have a Flash website that has not been updated since 2007. They publish catalogues using comic sans typography; and others have inactive accounts on social networks. And in the case of high-impact communication campaigns, the examples are glaring, since advertising has become fast food .
In a time of cuts, EREs and lean years, communication has been neglected because it has not been profitable. Minimal investment and human resources with little talent have been devoted to it. It is something like not keeping a well-combed and cut hair because hair does not keep you warm. A conceptual failure.
But there is one point that all clients want to reach: the bottom line of their turnover. If you understand the benefits that a well-planned communication strategy and good tools managed by experts can have, few people will refuse to make an investment.
Seeing photos of our landscape littered with el salvador mobile database material spared from the garbage truck puts an end to anyone's optimism. In most cases, these attacks are not just motivated by economics. They are due to an attitude of contempt for the environment, for professional work and for intelligence.
At the same time, there are also examples of communication botches. Commercial communication, which has a very clear purpose: to influence perceptions. A good number of companies and institutions have a brand without stopping to think about naming or graphics . Many have a Flash website that has not been updated since 2007. They publish catalogues using comic sans typography; and others have inactive accounts on social networks. And in the case of high-impact communication campaigns, the examples are glaring, since advertising has become fast food .
In a time of cuts, EREs and lean years, communication has been neglected because it has not been profitable. Minimal investment and human resources with little talent have been devoted to it. It is something like not keeping a well-combed and cut hair because hair does not keep you warm. A conceptual failure.
But there is one point that all clients want to reach: the bottom line of their turnover. If you understand the benefits that a well-planned communication strategy and good tools managed by experts can have, few people will refuse to make an investment.