AB Data

This can happen in several ways: testing content and evaluating the results, talking to current customers, doing market research... Marketing researchbut the main point is to effectively understand not who buys from you, but why people do so. Help to separate: who can and who cannot buy from you yes, there are people who cannot — or, at least, should not — buy from you: because they are not ready; because they do not have service prerequisites (in our case, for example, the website it is essential because we are going to generate demand for your business and we need these people to have somewhere to go); because they do not have the profile that your company expects and they could end up “churning” (canceling the contract), which represents more losses than profits for your business.

And these are just some of the reasons. knows exactly advertising data who to communicate with and who needs more nutrition, and so that sales doesn't waste time with the wrong people. Furthermore, it is essential that people have a good experience with your company, after all, they are also, indirectly, responsible for marketing.

That's why it's important to understand that failing to serve some people is a good thing for themselves and for your business. Positioning your brand in relation to your product the idea is that through the product you start to drive market demand for the use of your product or service. That's why it's important to establish here how you will convey this message: channels, language and differentiators.