Databases for direct marketing: how they are created and how they work
Posted: Tue Feb 18, 2025 6:27 am
Nowadays, renting a database for direct marketing is something very normal and within the reach of almost all companies. You may have heard negative arguments about this technique, but the truth is that they have been used for years in different branches of marketing with very notable success. Today we will tell you how one of these databases is created and the processes that a company like Kapta carries out to put them in the hands of customers.
There are dozens of database services on the market, but not all of them comply with the law or use quality filters . There are two key points to ensure that a database can be launched on the market and offered to customers: legality and quality.
Compliance with the law is the first priority in a database
A database is more than just a list of email addresses or phone numbers to contact customers . It must first pass through many quality and legality filters, focusing equally on both. One of the first steps is to south africa telegram data that all contacts in the database have given their consent. The LOPD is there to protect the user and therefore any database must guarantee that in no case will you be violating said law. A double opt-in ensures that the database has sufficient legality to not make any customer blush. This technique has been used at Kapta since 2017 in accordance with Organic Law 15/1999 on Data Protection and the European General Data Protection Regulation (RGPD), which came into force on May 25.
In addition to ensuring the consent of each user, the owner of the file is investigated to determine whether all these contacts have been obtained legitimately and in compliance with the law.
After the legal issue, check the quality
Just because a database is legal and in order doesn't mean it's quality . It has a good foundation, but it's necessary to check the quality of the data to ensure that the campaigns are effective. In Kapta, the different population segments are categorized, duplicate data is checked by crossing databases, and a good number of contacts is guaranteed in each database, among many other things.
A good database needs a third-party email certification program . No company wants its commercial emails to end up in the spam folder, so it is important to use a quality service. With Sender Score Certified at Kapta we ensure that filters do not dump legitimate emails into the spam folder. This significantly improves the opening rate in almost 100% of campaigns.
Creating a database for direct marketing is not easy, especially when you want to achieve the highest quality and comply with current laws as much as possible. At Kapta we do not overlook anything and all these steps are carried out with each of the databases we manage on a daily basis.
There are dozens of database services on the market, but not all of them comply with the law or use quality filters . There are two key points to ensure that a database can be launched on the market and offered to customers: legality and quality.
Compliance with the law is the first priority in a database
A database is more than just a list of email addresses or phone numbers to contact customers . It must first pass through many quality and legality filters, focusing equally on both. One of the first steps is to south africa telegram data that all contacts in the database have given their consent. The LOPD is there to protect the user and therefore any database must guarantee that in no case will you be violating said law. A double opt-in ensures that the database has sufficient legality to not make any customer blush. This technique has been used at Kapta since 2017 in accordance with Organic Law 15/1999 on Data Protection and the European General Data Protection Regulation (RGPD), which came into force on May 25.
In addition to ensuring the consent of each user, the owner of the file is investigated to determine whether all these contacts have been obtained legitimately and in compliance with the law.
After the legal issue, check the quality
Just because a database is legal and in order doesn't mean it's quality . It has a good foundation, but it's necessary to check the quality of the data to ensure that the campaigns are effective. In Kapta, the different population segments are categorized, duplicate data is checked by crossing databases, and a good number of contacts is guaranteed in each database, among many other things.
A good database needs a third-party email certification program . No company wants its commercial emails to end up in the spam folder, so it is important to use a quality service. With Sender Score Certified at Kapta we ensure that filters do not dump legitimate emails into the spam folder. This significantly improves the opening rate in almost 100% of campaigns.
Creating a database for direct marketing is not easy, especially when you want to achieve the highest quality and comply with current laws as much as possible. At Kapta we do not overlook anything and all these steps are carried out with each of the databases we manage on a daily basis.