What is email marketing? Why is it so important?

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But how successful is this as a marketing tactic? Buying a database is something that is never recommended by marketing experts and has now been proven unsuccessful as a result of studies. There are multiple reasons for this: Email marketing is a permission marketing method. There are legal obstacles before strategic drawbacks to purchasing ready-made email lists. Email marketing is a permission marketing method; In other words, the addresses to be sent e-mails must have been previously obtained through legal means by the businesses sending the e-mails.

A previous transaction with the customer, the vk data customer's request to enter the e-mail database, or contact information obtained from an event organized by the business are the most common methods for creating an e-mail list. We will examine these in detail shortly. Large companies will not allow you to market with purchased lists anyway. This is true, because acting only with the idea of ​​"whatever I sell is profitable" during marketing will soon damage the reputation of the company and reduce the effectiveness of marketing, especially via e-mail, to zero.

Aware of this, email marketing experts and intermediary service providers do not want to serve their customers through purchased lists; because this means that they will lose customers in a short time and their company's reputation will be damaged. Beyond this, if e-mails sent from certain IP addresses begin to be evaluated as "harmful content" or "spam", other e-mails sent by the same company will not be delivered to the addresses in time and will cause losses to the intermediary company.