How has artificial intelligence been used in advertising?
Posted: Tue Feb 18, 2025 8:12 am
The communications industry is one of those that has benefited the most from AI systems, and you have probably used some of these solutions without even realizing it.
Chatbots, for example, are increasingly present on websites and even in applications, simulating a real person and offering technical support, resolving queries and various assistance in SAC systems.
Discover other very interesting applications.
RankBrain
It is a tool created by Google that uses AI to understand what users are trying to find in their searches. In addition, this tool is able to translate content that Google has never had contact with before, producing searches with results that are closer to and more in line with users' desires.
Banners with variable images
A standard, fixed banner on the web is no longer an interesting option in the many Digital Marketing strategies . Therefore, AI has been used to understand the desires of those who visit the site in question and to change the image to satisfy those desires.
For example, those searching for pet food may see an ad with a picture of a dog, while a student may see a banner promoting notebooks.
Photos for the visually impaired
Facebook has also made extensive use of this resource to make its social network even more interactive. One example of this is the program that helps visually impaired people to get in touch with images and content from their friends.
The program thus identifies the content of the albania phone number list images, the people present there and their emotions and "translates" all this to visually impaired people, enabling them to better interact with the platform.
Consumer analysis
How about combining online and offline marketing and having an even more differentiated perspective of consumers? This has also been done with AI, through programs that analyze consumer databases, which contain information about their online and offline behavior.
Through this data, AI tools are able to identify when consumers are more or less likely to consume and even the dates on which they will experience special situations.
Target, an American retail chain, has used this system to send mailings containing baby products to girls who have just discovered they are pregnant.
Chatbots, for example, are increasingly present on websites and even in applications, simulating a real person and offering technical support, resolving queries and various assistance in SAC systems.
Discover other very interesting applications.
RankBrain
It is a tool created by Google that uses AI to understand what users are trying to find in their searches. In addition, this tool is able to translate content that Google has never had contact with before, producing searches with results that are closer to and more in line with users' desires.
Banners with variable images
A standard, fixed banner on the web is no longer an interesting option in the many Digital Marketing strategies . Therefore, AI has been used to understand the desires of those who visit the site in question and to change the image to satisfy those desires.
For example, those searching for pet food may see an ad with a picture of a dog, while a student may see a banner promoting notebooks.
Photos for the visually impaired
Facebook has also made extensive use of this resource to make its social network even more interactive. One example of this is the program that helps visually impaired people to get in touch with images and content from their friends.
The program thus identifies the content of the albania phone number list images, the people present there and their emotions and "translates" all this to visually impaired people, enabling them to better interact with the platform.
Consumer analysis
How about combining online and offline marketing and having an even more differentiated perspective of consumers? This has also been done with AI, through programs that analyze consumer databases, which contain information about their online and offline behavior.
Through this data, AI tools are able to identify when consumers are more or less likely to consume and even the dates on which they will experience special situations.
Target, an American retail chain, has used this system to send mailings containing baby products to girls who have just discovered they are pregnant.