Create the right content
Posted: Tue Feb 18, 2025 8:14 am
Once you’ve selected your media, it’s time to create winning content. As the old saying goes, variety is the spice of life.
Experiment with different types of content to see what works best.
Long blog posts, short blog posts, lists, infographics, white papers, ebooks, audio content, and video content are especially engaging.
Review your statistics to see which content drives sales.
Once you've identified a winning topic, develop it in various formats. Use it in a YouTube video, spread it across various blog posts, and create an ebook, among other things.
There are also several forms of content that are not normally considered "content" but are equally important. These include:
Discount Coupons – Everyone loves algeria phone number list discounts. Use coupons from time to time in your email marketing, on your social media page, or on sites that offer discount coupons.
Contests – Offering one on your blog is a great way to collect email addresses. Alternatively, you can employ one on the social media site you want to gain followers on. Almost everyone loves competition, but be sure to research prize options so you can offer something your target audience would love to win.
Surveys – Surveys are a great way to get to know your target demographic. Make yours easy to complete to encourage maximum responses.
Test results regularly to measure and improve ROI
Growth marketing, like growth hacking, places a lot of emphasis on data analysis.
You need to have statistics that you can measure to see if your marketing strategy is working.
At the same time, you must also realize that not all successful forms of marketing generate immediate sales and profits.
You will need professional help to test the results and evaluate what works and what doesn't.
We'll cover this next when we look at Growth Marketing for businesses of various sizes.
Experiment with different types of content to see what works best.
Long blog posts, short blog posts, lists, infographics, white papers, ebooks, audio content, and video content are especially engaging.
Review your statistics to see which content drives sales.
Once you've identified a winning topic, develop it in various formats. Use it in a YouTube video, spread it across various blog posts, and create an ebook, among other things.
There are also several forms of content that are not normally considered "content" but are equally important. These include:
Discount Coupons – Everyone loves algeria phone number list discounts. Use coupons from time to time in your email marketing, on your social media page, or on sites that offer discount coupons.
Contests – Offering one on your blog is a great way to collect email addresses. Alternatively, you can employ one on the social media site you want to gain followers on. Almost everyone loves competition, but be sure to research prize options so you can offer something your target audience would love to win.
Surveys – Surveys are a great way to get to know your target demographic. Make yours easy to complete to encourage maximum responses.
Test results regularly to measure and improve ROI
Growth marketing, like growth hacking, places a lot of emphasis on data analysis.
You need to have statistics that you can measure to see if your marketing strategy is working.
At the same time, you must also realize that not all successful forms of marketing generate immediate sales and profits.
You will need professional help to test the results and evaluate what works and what doesn't.
We'll cover this next when we look at Growth Marketing for businesses of various sizes.