Reducing the wait for return on investment
Posted: Tue Feb 18, 2025 8:47 am
As we said before, interactive content allows marketing to get closer to customers, without having to wait for meetings with sales teams to better understand what the customer wants.
The return comes not only for the public, who can find better solutions, but also for the company, which saves time and budget by using interactive content.
Sharing interactive materials with sales enablement allows teams to gain new insights based on those materials, in conjunction with what they may gain from staying in touch with customers.
In this way, sales enablement can be used to train sales teams to direct their attention to the pains and dreams of the audience, detected through interactive content.
Bonus: Search for solutions through Solution Finder
Solution Finder is a tool that determines which product or service is best for the customer, when making a recommendation or giving a specific response, based on the answers that the customer has provided.
Solution Finder's interactivity is similar to a questionnaire, except that it is more specific and provides a clear answer at the end of which service or product the user should use.
In fact, the quiz can even be used as a Solution Finder tool, as australia phone number list well as calculators or tests/assessments.
One example is the personalized assessment that Purchasing Power created, so that customers can identify which laptop is best for them.
Another good model is that of Lansinoh, which has created an interactive calculator on how much money readers will save by breastfeeding their babies instead of formula.
These Solution Finder examples are important in showing one of the benefits that interactive content can provide to sales and sales enablement.
Do you want to know how to create interactive experiences like the ones mentioned in this content? Then check out the Ion tool right now !
The return comes not only for the public, who can find better solutions, but also for the company, which saves time and budget by using interactive content.
Sharing interactive materials with sales enablement allows teams to gain new insights based on those materials, in conjunction with what they may gain from staying in touch with customers.
In this way, sales enablement can be used to train sales teams to direct their attention to the pains and dreams of the audience, detected through interactive content.
Bonus: Search for solutions through Solution Finder
Solution Finder is a tool that determines which product or service is best for the customer, when making a recommendation or giving a specific response, based on the answers that the customer has provided.
Solution Finder's interactivity is similar to a questionnaire, except that it is more specific and provides a clear answer at the end of which service or product the user should use.
In fact, the quiz can even be used as a Solution Finder tool, as australia phone number list well as calculators or tests/assessments.
One example is the personalized assessment that Purchasing Power created, so that customers can identify which laptop is best for them.
Another good model is that of Lansinoh, which has created an interactive calculator on how much money readers will save by breastfeeding their babies instead of formula.
These Solution Finder examples are important in showing one of the benefits that interactive content can provide to sales and sales enablement.
Do you want to know how to create interactive experiences like the ones mentioned in this content? Then check out the Ion tool right now !