Reliable email newsletter service
Posted: Tue Feb 18, 2025 8:49 am
For me, with all the huge choice, there have always been only AWeber and Mailchimp . Each of them is good in its own way. For this blog in 2012, I chose Mailchimp - mainly because it is free for a base of up to 2000 addresses. For AWeber, you have to pay from the very beginning. Mailchimp also has a more modern interface and a cheerful cartoon monkey as the face of the brand.
Automatic email distribution - how to set up
But for our corporate projects, we chose AWeber. Until 2017, it had one huge advantage — the ability to enable single opt-in. Unlike double opt-in, email addresses with single opt-in go straight to the database. But with double opt-in, a tedious confirmation process via email begins, and the address gets into the database only after a bunch of extra clicks. At the same time, each step filters out people, and as a result, the database gets twice as few addresses as it could. So, until October 31, 2017, stubborn Mailchimp refused to allow single opt-in. Because of this, apparently, so many clients went to its competitors that Mailchimp finally condescended to the people and allowed users to enable single opt-in. From that moment on, it became definitely no worse than Aweber, and somewhere even better.
Automatic email distribution - how to set up
The interface of both services is equally confusing for newbies, but at least Aweber doesn't completely change its every couple of months, like Mailchimp, where you have to wade through all the labyrinths again each time, shouting "Where are the autoresponders AGAIN? How could they have put this HERE??"
In general, I recommend you choose between these two algeria number data email marketing giants. I personally, besides them, have not used the buggy and disgusting GetResponse for a long time, and I do not recommend it to anyone.
2. Subscription forms on the website
In order for a mailing service to start sending your letters to a subscriber, it must get their address somewhere. To do this, you must have at least one subscription form with an email input field on your site. Or better yet, several: on the blog, in the footer, in the pop-up, on all landing pages, on the contact page, and wherever possible. People will visit the site from your PPC advertising, Google, social networks, etc. — and leave their emails in these forms. Each address will immediately fall into the mailing service database, and your first follow-up will instantly come to it.
For each form, you need to add your own list ( audience, base - different services have different names) to the service. So that those who like to read articles are on one list; clients who have already bought your product - on another; those who still need to be warmed up to turn into clients - on a third, etc. Because each of these groups needs its own strategy and its own follow-ups. You will also send regular (not automatic) mailings to these lists, but today we are not talking about them.
Your developer connects each subscription form to the corresponding sheet, and don't forget to fill in the required fields on the service and disable double opt-in if it is not disabled by default. Next, we test the subscription mechanism to make sure that everything works as it should, and the addresses fall into the required databases.
Now the main question: how to make a website visitor WANT to leave you their email?
With online stores it is the easiest. You give a gift for a subscription or a discount on the first order + a promise to send notifications about promotions and sales - and you get an address.
Automatic email distribution - how to set up
But for our corporate projects, we chose AWeber. Until 2017, it had one huge advantage — the ability to enable single opt-in. Unlike double opt-in, email addresses with single opt-in go straight to the database. But with double opt-in, a tedious confirmation process via email begins, and the address gets into the database only after a bunch of extra clicks. At the same time, each step filters out people, and as a result, the database gets twice as few addresses as it could. So, until October 31, 2017, stubborn Mailchimp refused to allow single opt-in. Because of this, apparently, so many clients went to its competitors that Mailchimp finally condescended to the people and allowed users to enable single opt-in. From that moment on, it became definitely no worse than Aweber, and somewhere even better.
Automatic email distribution - how to set up
The interface of both services is equally confusing for newbies, but at least Aweber doesn't completely change its every couple of months, like Mailchimp, where you have to wade through all the labyrinths again each time, shouting "Where are the autoresponders AGAIN? How could they have put this HERE??"
In general, I recommend you choose between these two algeria number data email marketing giants. I personally, besides them, have not used the buggy and disgusting GetResponse for a long time, and I do not recommend it to anyone.
2. Subscription forms on the website
In order for a mailing service to start sending your letters to a subscriber, it must get their address somewhere. To do this, you must have at least one subscription form with an email input field on your site. Or better yet, several: on the blog, in the footer, in the pop-up, on all landing pages, on the contact page, and wherever possible. People will visit the site from your PPC advertising, Google, social networks, etc. — and leave their emails in these forms. Each address will immediately fall into the mailing service database, and your first follow-up will instantly come to it.
For each form, you need to add your own list ( audience, base - different services have different names) to the service. So that those who like to read articles are on one list; clients who have already bought your product - on another; those who still need to be warmed up to turn into clients - on a third, etc. Because each of these groups needs its own strategy and its own follow-ups. You will also send regular (not automatic) mailings to these lists, but today we are not talking about them.
Your developer connects each subscription form to the corresponding sheet, and don't forget to fill in the required fields on the service and disable double opt-in if it is not disabled by default. Next, we test the subscription mechanism to make sure that everything works as it should, and the addresses fall into the required databases.
Now the main question: how to make a website visitor WANT to leave you their email?
With online stores it is the easiest. You give a gift for a subscription or a discount on the first order + a promise to send notifications about promotions and sales - and you get an address.