How Marketing Agencies Create Unique Voices for Clients
Posted: Mon Dec 23, 2024 4:57 am
Understanding the unique voice of a diverse set of customers is one of the biggest challenges we face. So, how do we do it? Here are some tips we use to help create a clear tone of voice for a variety of customers, whether it’s a pet boarding kennel or an IT maintenance company.
We care deeply about creating your brand’s tone of voice and maintaining it consistently across channels. To do this, we learn about each of our clients, their likes, dislikes, and what they see their competitors doing. It’s important to understand these components when creating your tone of voice and overall writing style. Each of our clients targets a specific market and audience, so we take that into consideration. A cryptocurrency company sounds very different than a chemical handling company and is speaking to different people. From there, we lock in the client’s overall vibe, ensuring the tone is consistent across departments within the agency.
Think back to the last piece of writing you architects mailing list completed, or any supplementary resources you used, such as pictures, videos, or music. This can help jog your memory and mentally set you up for a similar mindset to the one you had when you last worked on it. This technique can help you maintain, but also naturally evolve, your writing, voice, and emotion around the same topic or point of focus.
Often times, our content department will publish a series of posts, blogs, or other content, and it’s helpful to look back at the last part of the campaign before jumping back into writing the next one. This also refreshes us on what the focus was and what tweaks or changes we can make to maintain and stay on point.
Our team understands the importance of brand voice and tone, and how it can directly impact your website performance, social media presence, and more. From packaging and print to Instagram ads, writing plays a vital role in your marketing success.
We care deeply about creating your brand’s tone of voice and maintaining it consistently across channels. To do this, we learn about each of our clients, their likes, dislikes, and what they see their competitors doing. It’s important to understand these components when creating your tone of voice and overall writing style. Each of our clients targets a specific market and audience, so we take that into consideration. A cryptocurrency company sounds very different than a chemical handling company and is speaking to different people. From there, we lock in the client’s overall vibe, ensuring the tone is consistent across departments within the agency.
Think back to the last piece of writing you architects mailing list completed, or any supplementary resources you used, such as pictures, videos, or music. This can help jog your memory and mentally set you up for a similar mindset to the one you had when you last worked on it. This technique can help you maintain, but also naturally evolve, your writing, voice, and emotion around the same topic or point of focus.
Often times, our content department will publish a series of posts, blogs, or other content, and it’s helpful to look back at the last part of the campaign before jumping back into writing the next one. This also refreshes us on what the focus was and what tweaks or changes we can make to maintain and stay on point.
Our team understands the importance of brand voice and tone, and how it can directly impact your website performance, social media presence, and more. From packaging and print to Instagram ads, writing plays a vital role in your marketing success.