How interactive content can help your ABM strategy
Posted: Tue Feb 18, 2025 9:28 am
Interactive content for ABM can vary depending on the type of B2B business you own and your specific goals.
There is no limit to the types of content you can use, you can simply choose to use them at different points in the sales funnel. Plus, you can use one type of content with your leads and another with your customers.
There are a variety of interactive content available to you. Do you want to educate your audience on what you have to offer or do you want to show them why they should invest in your product or service?
Whatever point you want to make, you can do it more effectively with interactive content.
Interactive infographics
Interactive infographics are capable of drastically increasing your conversions. They provide useful information about your services and at the same time can present the details of each of them.
Ultimately, audiences discover what they want, when they want it, so they have complete control over the experience.
Calculators
Interactive calculators are great for presenting an ROI.
When you know your target audience struggles to justify an investment or purchasing decision, you can provide the data-driven validation they need to close the deal.
Evaluations
Interactive assessments are able to better analyze who your target audience is and what they need.
You can generate leads and ensure you have enough information to provide them with specific data. You can also help them move through the sales funnel to ease their path to closing the deal.
Lookbooks and tours
Interactive tours and lookbooks allow you to provide a more interactive experience than a simple online catalog.
You can present a product or service while putting bosnia and herzegovina phone number list users in control and choosing how long they stay on each page.
Interactive eBooks
Interactive ebooks allow you to turn a simple ebook into something actually worth reading.
Whether it's using reveal buttons or a quiz . That's interactive enough to keep the lead's attention while learning more about your business.
Solution seekers
Solution seekers can make recommendations to buyers at the final stage. This allows you to help your high-value leads by offering them exactly what they need. Using this technology also reduces calls to customer service.
With so many types of content, you can choose the most appropriate one for your audience based on the experience you want for them.
There is no limit to the types of content you can use, you can simply choose to use them at different points in the sales funnel. Plus, you can use one type of content with your leads and another with your customers.
There are a variety of interactive content available to you. Do you want to educate your audience on what you have to offer or do you want to show them why they should invest in your product or service?
Whatever point you want to make, you can do it more effectively with interactive content.
Interactive infographics
Interactive infographics are capable of drastically increasing your conversions. They provide useful information about your services and at the same time can present the details of each of them.
Ultimately, audiences discover what they want, when they want it, so they have complete control over the experience.
Calculators
Interactive calculators are great for presenting an ROI.
When you know your target audience struggles to justify an investment or purchasing decision, you can provide the data-driven validation they need to close the deal.
Evaluations
Interactive assessments are able to better analyze who your target audience is and what they need.
You can generate leads and ensure you have enough information to provide them with specific data. You can also help them move through the sales funnel to ease their path to closing the deal.
Lookbooks and tours
Interactive tours and lookbooks allow you to provide a more interactive experience than a simple online catalog.
You can present a product or service while putting bosnia and herzegovina phone number list users in control and choosing how long they stay on each page.
Interactive eBooks
Interactive ebooks allow you to turn a simple ebook into something actually worth reading.
Whether it's using reveal buttons or a quiz . That's interactive enough to keep the lead's attention while learning more about your business.
Solution seekers
Solution seekers can make recommendations to buyers at the final stage. This allows you to help your high-value leads by offering them exactly what they need. Using this technology also reduces calls to customer service.
With so many types of content, you can choose the most appropriate one for your audience based on the experience you want for them.