Determining the actual amount charged in the auction
Posted: Tue Feb 18, 2025 9:29 am
The amount you actually pay will be determined based on the amount offered by the advertiser with the second highest overall score - this is called a "second price auction".
Example of actual charge calculation
Advertiser Bid amount Quality Score Actual charge bahamas number data amount
Company A 1,000 yen 8 850 yen
Company B 900 yen 9 800 yen
Company C 800 yen 7 750 yen
External factors that affect auction results
Various factors affect the cost per click, such as competitors' bidding status, seasonality, time of day, overlapping target demographics, etc. During the holiday shopping season, many advertisers make aggressive bids, so the cost per click tends to rise.
Changes in competition rate by time period
Competition is particularly fierce between 12:00 and 13:00 and between 19:00 and 23:00 on weekdays, and the cost per click is likely to rise.By avoiding these times, you may be able to reduce costs. However, specifying these times means you may miss important conversions, so be sure to carefully consider the results before deciding.
Key points to improve your competitiveness in auctions
By optimizing your ad copy and creative, setting precise targeting, and adjusting your bids flexibly, you can improve your competitiveness in the auction. Improving the quality of your images and videos is especially effective in improving your Quality Score.
Example of actual charge calculation
Advertiser Bid amount Quality Score Actual charge bahamas number data amount
Company A 1,000 yen 8 850 yen
Company B 900 yen 9 800 yen
Company C 800 yen 7 750 yen
External factors that affect auction results
Various factors affect the cost per click, such as competitors' bidding status, seasonality, time of day, overlapping target demographics, etc. During the holiday shopping season, many advertisers make aggressive bids, so the cost per click tends to rise.
Changes in competition rate by time period
Competition is particularly fierce between 12:00 and 13:00 and between 19:00 and 23:00 on weekdays, and the cost per click is likely to rise.By avoiding these times, you may be able to reduce costs. However, specifying these times means you may miss important conversions, so be sure to carefully consider the results before deciding.
Key points to improve your competitiveness in auctions
By optimizing your ad copy and creative, setting precise targeting, and adjusting your bids flexibly, you can improve your competitiveness in the auction. Improving the quality of your images and videos is especially effective in improving your Quality Score.