4. Choose keywords wisely
Posted: Tue Feb 18, 2025 9:53 am
Keyword research is one of the most important stages of the SEO writing process, as the wrong choice can inhibit your website from ranking well in SERPs, which means an opportunity cost of thousands of visitors.
There are tools that help determine the best keywords such as:
Ubersuggest
Moz Keyword Explorer
Infinite Suggest
SEORCH
kparser
Google Suggest
Keywords Everywhere
Infinite Suggest
Some allow you to check search volume data, map the terms used by competitors, display long-tail keywords with the number of terms predetermined by the user, among other functions.
However, if you still prefer more practical, but less effective ways to map the most suitable keywords for your business, you can take advantage of Google's excellent resources . Namely, the search results themselves, whether it's the "autocomplete" section or the "people also ask" section.
Alexa — Amazon’s most famous virtual assistant — is also a powerful tool for understanding the voice search intentions of users who prefer this solution for their queries. When you make a query, the company shows Google’s search volumes for all suggested terms.
SEO Writing
5. Create extremely attractive titles
Before clicking on the title, the user is just a prospect. Once he shows interest in the website, starting with his first click, he becomes a lead. If the experience of his visit is positive, the lead can become a potential customer, and ultimately become a consumer of the brand.
According to a study published on the Moz blog , organic click-through rate increases Google rankings. The best way to increase CTR (Click Through Rate) is to create attractive titles for your articles .
There is no point in having a good position canada phone number list in the SERPs if the title does not arouse curiosity, a sense of urgency or does not demonstrate that the text has the capacity to solve the users' demands.
That's why it's important to maximize the section that allows for that first contact with the public. Title optimization for CTR is precisely for that, and there are good practices that improve the organic click-through rate.
Add the main keyword in the title tag.
Make lists and add the numerical amount of tips in the title. For example, "Discover 10 ideas to become an SEO copywriter."
Use words that spark the reader's interest in the benefit that reading can provide, such as easy, fast, free, amazing, essential, fundamental.
Create a sense of urgency by using terms like "now or never."
Be instructive: "How to be an SEO copywriter in 6 steps."
Make promises that can be kept.
CoSchedule is a great tool for analyzing headline effectiveness and can be used intuitively by any content producer.
There are tools that help determine the best keywords such as:
Ubersuggest
Moz Keyword Explorer
Infinite Suggest
SEORCH
kparser
Google Suggest
Keywords Everywhere
Infinite Suggest
Some allow you to check search volume data, map the terms used by competitors, display long-tail keywords with the number of terms predetermined by the user, among other functions.
However, if you still prefer more practical, but less effective ways to map the most suitable keywords for your business, you can take advantage of Google's excellent resources . Namely, the search results themselves, whether it's the "autocomplete" section or the "people also ask" section.
Alexa — Amazon’s most famous virtual assistant — is also a powerful tool for understanding the voice search intentions of users who prefer this solution for their queries. When you make a query, the company shows Google’s search volumes for all suggested terms.
SEO Writing
5. Create extremely attractive titles
Before clicking on the title, the user is just a prospect. Once he shows interest in the website, starting with his first click, he becomes a lead. If the experience of his visit is positive, the lead can become a potential customer, and ultimately become a consumer of the brand.
According to a study published on the Moz blog , organic click-through rate increases Google rankings. The best way to increase CTR (Click Through Rate) is to create attractive titles for your articles .
There is no point in having a good position canada phone number list in the SERPs if the title does not arouse curiosity, a sense of urgency or does not demonstrate that the text has the capacity to solve the users' demands.
That's why it's important to maximize the section that allows for that first contact with the public. Title optimization for CTR is precisely for that, and there are good practices that improve the organic click-through rate.
Add the main keyword in the title tag.
Make lists and add the numerical amount of tips in the title. For example, "Discover 10 ideas to become an SEO copywriter."
Use words that spark the reader's interest in the benefit that reading can provide, such as easy, fast, free, amazing, essential, fundamental.
Create a sense of urgency by using terms like "now or never."
Be instructive: "How to be an SEO copywriter in 6 steps."
Make promises that can be kept.
CoSchedule is a great tool for analyzing headline effectiveness and can be used intuitively by any content producer.