Not trusting marketing
Posted: Tue Feb 18, 2025 9:59 am
Marketing is a university discipline that has been studying in detail the behavior of a society's buying/selling relationships for over a century. We know very well that the profitability of your company is not a game or an experiment .
Would you leave something as complex and delicate as introducing your institutional image into the memory of your audience in the hands of a fan?
That's why we're warning you about this very common mistake of not taking the power of marketing seriously. Work with professionals to make branding an investment instead of an expense.
Mistake #3: Not having a healthy relationship with money
Continuing with the line of thought from the previous point, another big mistake is to think that marketing has no costs or to have that mentality that confuses expenses with investment. Marketing done well can mean investing 5 to earn 500 , if we do branding it is because it works and gives us a very high profit margin on the investment.
Marketing is a fundamental asset of the company and branding works with perceptions, subjectivities, images, colors, texts, that is: we will need a high-quality team .
Quality, in turn, has two aspects that, although they seem opposite, are actually complementary:
It requires resources, because it is expensive;
It gives us resources, because that's what our customers pay for.
Therefore, it is not a topic for discussion; always cyprus phone number list work with a clear, fair and reasonable budget to finance the quality of your brand positioning.
Mistake #4: Not trusting serotonin
Serotonin is the hormone of happiness and, no matter how much we think about it, that state is the most relevant and significant for a person. Have you ever imagined your brand producing that effect? But to have that power it is necessary:
a strong identity;
an easy name to remember;
a defined logo;
a top-level marketing team.
Think about it this way, if the basis of a strategy is to recognize our person's pain points , the simple evocation of your brand will produce pleasure, because they will know how to solve their problem.
Coca Cola understood this better than anyone in its iconic 2009 branding campaign - Uncover Happiness.
Would you leave something as complex and delicate as introducing your institutional image into the memory of your audience in the hands of a fan?
That's why we're warning you about this very common mistake of not taking the power of marketing seriously. Work with professionals to make branding an investment instead of an expense.
Mistake #3: Not having a healthy relationship with money
Continuing with the line of thought from the previous point, another big mistake is to think that marketing has no costs or to have that mentality that confuses expenses with investment. Marketing done well can mean investing 5 to earn 500 , if we do branding it is because it works and gives us a very high profit margin on the investment.
Marketing is a fundamental asset of the company and branding works with perceptions, subjectivities, images, colors, texts, that is: we will need a high-quality team .
Quality, in turn, has two aspects that, although they seem opposite, are actually complementary:
It requires resources, because it is expensive;
It gives us resources, because that's what our customers pay for.
Therefore, it is not a topic for discussion; always cyprus phone number list work with a clear, fair and reasonable budget to finance the quality of your brand positioning.
Mistake #4: Not trusting serotonin
Serotonin is the hormone of happiness and, no matter how much we think about it, that state is the most relevant and significant for a person. Have you ever imagined your brand producing that effect? But to have that power it is necessary:
a strong identity;
an easy name to remember;
a defined logo;
a top-level marketing team.
Think about it this way, if the basis of a strategy is to recognize our person's pain points , the simple evocation of your brand will produce pleasure, because they will know how to solve their problem.
Coca Cola understood this better than anyone in its iconic 2009 branding campaign - Uncover Happiness.