Step 3: Get potential customers to raise their hands

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Once visitors have been attracted by the blog posts and engaged with the content sent by email, at some point, usually at the end of the flow, comes the long-awaited moment: converting the lead into a customer.

For simple sales, the CTA in the final email can lead the person to make the purchase. For e-commerce , the link can be the product page. For complex sales, the CTA can be to schedule a conversation with the consultant.

Tools like Calendly allow leads to schedule a day and time that works best for them. When a prospect decides to speak with a sales consultant, we call this action “hand raising,” which results in what we’ll discuss next: an MQL .

How to close sales opportunities that came in via text messages?
A lead doesn't need to become an MQL to get in touch with you.

You can do this at any stage of the funnel, to dominican republic phone number list better understand the problems they are experiencing (if they are at the top of the funnel) or to seek advice and guidance (if they are in the middle of the funnel).

In this direct contact with the lead, which can happen via chat, email, phone or even in person, three steps are essential for the sale to be completed.

Check them out below!

1. Identify the funnel phase
This is the first step in knowing what type of approach to use with the potential client.

After all, if the person is still trying to understand the problem they have (i.e. they are at the top of the funnel of their buying journey), it would be very inconsistent to offer them a product or service, wouldn't it?

Therefore, it is important not to rush if a prospect who is at the top or middle of the funnel reaches out for more information.

First you have to educate him to naturally lead him to the bottom of the funnel.