Personalization and precision
Posted: Wed Feb 19, 2025 3:11 am
Many people may think "I'm going to be able to talk to as many people as possible" and yes, that's a great thing!
But one of the great advantages of Digital Marketing is that companies can now take action to attract and win over the right people. That is, those who really have the ideal profile to consume their products and services.
That's a huge benefit for two reasons:
economy of resources, since with segmentation you stop spending a lot of money on people who are not interested in your products and services;
greater knowledge of your audience, which makes you specialize more and more in winning them over.
Low operating costs
One of the most attractive attributes of Digital Marketing is that due to its multiple characteristics such as segmentation, diversity of channels, different content and more, it is an activity that does not require multi-million dollar investments — like traditional marketing, for example — to give good results.
When we talk about traditional marketing guatemala phone number list actions, such as posters or outdoor advertising, any company that intends to establish itself, gain authority and expand its message needs, without fail, to have a presence in many physical places with banners or other types of advertising .
Digital Marketing has many means that can convey a message to millions of people, with just one post on a blog, on social networks or through an email marketing campaign.
Customer retention
Another of the most relevant and attractive advantages of Digital Marketing is the possibility of collecting thousands of data about customers, through different automation tools, to build loyalty and become an authority.
This allows you to effectively nurture the relationship with the customer in the post-sale stage and increase the possibility that this user will return and continue buying.
After all, if a customer is successful in requesting a company's services or purchasing its products again, the CAC will go down and, of course, the costs will go down as well. This is very positive for the business.
But one of the great advantages of Digital Marketing is that companies can now take action to attract and win over the right people. That is, those who really have the ideal profile to consume their products and services.
That's a huge benefit for two reasons:
economy of resources, since with segmentation you stop spending a lot of money on people who are not interested in your products and services;
greater knowledge of your audience, which makes you specialize more and more in winning them over.
Low operating costs
One of the most attractive attributes of Digital Marketing is that due to its multiple characteristics such as segmentation, diversity of channels, different content and more, it is an activity that does not require multi-million dollar investments — like traditional marketing, for example — to give good results.
When we talk about traditional marketing guatemala phone number list actions, such as posters or outdoor advertising, any company that intends to establish itself, gain authority and expand its message needs, without fail, to have a presence in many physical places with banners or other types of advertising .
Digital Marketing has many means that can convey a message to millions of people, with just one post on a blog, on social networks or through an email marketing campaign.
Customer retention
Another of the most relevant and attractive advantages of Digital Marketing is the possibility of collecting thousands of data about customers, through different automation tools, to build loyalty and become an authority.
This allows you to effectively nurture the relationship with the customer in the post-sale stage and increase the possibility that this user will return and continue buying.
After all, if a customer is successful in requesting a company's services or purchasing its products again, the CAC will go down and, of course, the costs will go down as well. This is very positive for the business.