Digital Marketing for B2C Companies
Posted: Wed Feb 19, 2025 3:12 am
B2C ( Business to Consumer ) companies focus on directly attracting the end consumer of products and services, such as supermarkets and clothing e-commerce sites .
This type of public has the lowest purchasing power, with values that are not very expressive and with a desire aroused by status or specific benefits, aiming for immediate results.
In digital marketing for B2C companies, it is interesting to use strategies that target the emotional side, such as carrying out campaigns on commemorative dates, improving the connection through email marketing and increasing engagement through social networks.
It is a more impulsive public, which seeks all the information at once and tends to make instant purchases.
Digital Marketing for B2B Companies
B2B ( Business to Business ) companies are honduras phone number list those that offer products and services for other companies to use with their end consumers, either directly or indirectly. In our previous example, these would be wholesalers, distributors and factories, for example. It works like a hierarchy.
Unlike retail sales , businesses often do a lot of research before making a purchase, as small differences in value have a big impact on the bottom line. They then compare the price and also the quality of the product with audience acceptance, delivery time, and other similar issues.
For these companies, it is important to invest in strategies that produce leads to keep the contact base always full. Some examples of practices are Inbound Marketing, Outbound Marketing, Account-based Marketing, SPIN Selling and the use of a good CRM.
This type of public has the lowest purchasing power, with values that are not very expressive and with a desire aroused by status or specific benefits, aiming for immediate results.
In digital marketing for B2C companies, it is interesting to use strategies that target the emotional side, such as carrying out campaigns on commemorative dates, improving the connection through email marketing and increasing engagement through social networks.
It is a more impulsive public, which seeks all the information at once and tends to make instant purchases.
Digital Marketing for B2B Companies
B2B ( Business to Business ) companies are honduras phone number list those that offer products and services for other companies to use with their end consumers, either directly or indirectly. In our previous example, these would be wholesalers, distributors and factories, for example. It works like a hierarchy.
Unlike retail sales , businesses often do a lot of research before making a purchase, as small differences in value have a big impact on the bottom line. They then compare the price and also the quality of the product with audience acceptance, delivery time, and other similar issues.
For these companies, it is important to invest in strategies that produce leads to keep the contact base always full. Some examples of practices are Inbound Marketing, Outbound Marketing, Account-based Marketing, SPIN Selling and the use of a good CRM.