Why is Brand Awareness so important?
Posted: Wed Feb 19, 2025 4:23 am
Brand awareness is important because it enables brand growth. It's that simple. To achieve this, you need to target a broader audience. For example, in the case of Coca-Cola, they want to reach everyone on the planet, not just people with the ideal buyer profile.
Take, for example, a car manufacturer. A person is only in the market to buy a new car every 5-10 years, which limits the audience of current potential buyers.
But with brand awareness, a car company malta phone number list doesn't just want to reach those who are in the market to buy a new vehicle. It wants to reach everyone who might buy a car today, tomorrow, or any day now.
Ideally, they are making those memory associations with potential customers five years before they are in the market to buy a car, so that when the person is ready for the investment, the brand is firmly established in their mind.
As you can see, a key issue in brand awareness is how to influence people who are not in the market today. Only by targeting potential buyers who are both in and out of the market can a company achieve growth.
One of the biggest mistakes companies make is becoming too dependent on Organic Marketing. This is great for reaching very specific audiences, which is why we cannot abandon this approach, but it will not be able to attract new potential markets, which shows that its exclusive application is not enough for comprehensive results.
We can also mention some important benefits of investing in brand awareness.
Take, for example, a car manufacturer. A person is only in the market to buy a new car every 5-10 years, which limits the audience of current potential buyers.
But with brand awareness, a car company malta phone number list doesn't just want to reach those who are in the market to buy a new vehicle. It wants to reach everyone who might buy a car today, tomorrow, or any day now.
Ideally, they are making those memory associations with potential customers five years before they are in the market to buy a car, so that when the person is ready for the investment, the brand is firmly established in their mind.
As you can see, a key issue in brand awareness is how to influence people who are not in the market today. Only by targeting potential buyers who are both in and out of the market can a company achieve growth.
One of the biggest mistakes companies make is becoming too dependent on Organic Marketing. This is great for reaching very specific audiences, which is why we cannot abandon this approach, but it will not be able to attract new potential markets, which shows that its exclusive application is not enough for comprehensive results.
We can also mention some important benefits of investing in brand awareness.