5. Transmit a message that favors the perception of your brand
Posted: Wed Feb 19, 2025 4:42 am
Do you remember that one of the objectives of public relations is to influence the opinion of the audience? Well, Digital PR is no stranger to this. In fact, by taking advantage of digital formats it is easier to tell good stories linked to powerful messages .
These messages not only connect the brand with certain values, in what we know as branding . They can also motivate people to share these inspiring contents on their own social networks , creating a virtuous circle of greater visibility.
8 practical digital public relations actions to start your strategy
Now that you know what digital public relations is all about, we'll share 10 actions you can implement in your company's communications to get started with your strategy. Are you ready?
So, take note.
1. Create a list of media and companies you can partner with
First things first. To get started with digital PR, you new zealand phone number list need to identify which organizations, media outlets, bloggers, journalists and influencers work in your sector or a related segment and contact them.
There are some tools that you can use to find out what alliances your competitors have with other brands on the Internet and try to get the same spaces. Some of these tools are:
Ahrefs : gives you information about the Domain Authority of your potential contacts' websites, and also allows you to perform an analysis of their backlinks.
SEMrush : Here you have an essential SEO tool for analyzing your competitors and their backlinks.
Majestic: Like Ahrefs, this also helps you measure the trustworthiness of an external website.
BuzzSumo – lets you discover content ideas and influencers, as well as track brands, competitors, and backlinks.
HARO (Help a Reporter Out) – provides the opportunity to present yourself as an expert to an entire community of journalists. If you learn how to use the tool, you can secure valuable media coverage.
LinkedIn: the professional social network par excellence. Here you can build a network with valuable contacts who work in your sector. This is pure digital public relations.
These messages not only connect the brand with certain values, in what we know as branding . They can also motivate people to share these inspiring contents on their own social networks , creating a virtuous circle of greater visibility.
8 practical digital public relations actions to start your strategy
Now that you know what digital public relations is all about, we'll share 10 actions you can implement in your company's communications to get started with your strategy. Are you ready?
So, take note.
1. Create a list of media and companies you can partner with
First things first. To get started with digital PR, you new zealand phone number list need to identify which organizations, media outlets, bloggers, journalists and influencers work in your sector or a related segment and contact them.
There are some tools that you can use to find out what alliances your competitors have with other brands on the Internet and try to get the same spaces. Some of these tools are:
Ahrefs : gives you information about the Domain Authority of your potential contacts' websites, and also allows you to perform an analysis of their backlinks.
SEMrush : Here you have an essential SEO tool for analyzing your competitors and their backlinks.
Majestic: Like Ahrefs, this also helps you measure the trustworthiness of an external website.
BuzzSumo – lets you discover content ideas and influencers, as well as track brands, competitors, and backlinks.
HARO (Help a Reporter Out) – provides the opportunity to present yourself as an expert to an entire community of journalists. If you learn how to use the tool, you can secure valuable media coverage.
LinkedIn: the professional social network par excellence. Here you can build a network with valuable contacts who work in your sector. This is pure digital public relations.