How to plan a successful Go to Market strategy?
Posted: Wed Feb 19, 2025 4:55 am
Now that you know the basics of this business perspective, I imagine you want to know what a Go to Market strategy looks like in practice. Well, that's what we'll work on next.
It's time to put your concepts on paper. Take note!
1. Identify your Buyer Persona
As you know, the first thing you need to do is determine who your first customers will be. It is advisable to target those who are most likely to say “yes” without having to be convinced.
It's not about choosing large audiences, as you run the risk of being too general (and less competitive).
What you really need to do is research your norway phone number list market and identify a relevant niche . Then, create a Buyer Persona that represents your target audiences.
The idea is to establish clear criteria to target your first clients and define:
who are the ones who will buy;
what is the size of the niche;
what is the pricing model;
What are the pain points of your Buyer Persona that are efficiently solved with your product;
why they would buy from you and not your competition.
Speaking directly to a niche will increase your chances of receiving a positive ROI quickly , which is crucial in the early stages of a business where liquidity is needed.
Taking advantage of the fact that we have just mentioned ROI, we now invite you to do the math on our interactive calculator to discover what the return on investment of your Marketing or Sales actions is.
It's time to put your concepts on paper. Take note!
1. Identify your Buyer Persona
As you know, the first thing you need to do is determine who your first customers will be. It is advisable to target those who are most likely to say “yes” without having to be convinced.
It's not about choosing large audiences, as you run the risk of being too general (and less competitive).
What you really need to do is research your norway phone number list market and identify a relevant niche . Then, create a Buyer Persona that represents your target audiences.
The idea is to establish clear criteria to target your first clients and define:
who are the ones who will buy;
what is the size of the niche;
what is the pricing model;
What are the pain points of your Buyer Persona that are efficiently solved with your product;
why they would buy from you and not your competition.
Speaking directly to a niche will increase your chances of receiving a positive ROI quickly , which is crucial in the early stages of a business where liquidity is needed.
Taking advantage of the fact that we have just mentioned ROI, we now invite you to do the math on our interactive calculator to discover what the return on investment of your Marketing or Sales actions is.