What is the sales cycle?
Posted: Wed Feb 19, 2025 5:11 am
The sales cycle is a process composed of a series of stages necessary to sell a product or service , which begins with the first contact with the customer and ends in post-sale.
It is when we return to the initial action prospecting new leads, therefore, the sequence is defined as a cycle.
There are several parallel processes happening at the same time in the sales cycle. These are:
The financier
You invested to have a service or product available to your client, at the end of the process, you expect to receive your capital back with profits .
The one for sale
It's basically a timeline of tasks to deliver your offer to your client.
The purchase one
It is the process designed by the client according to their own purchasing habits.
We can think of the financial result as a requirement , because without profit the business cannot sustain itself.
The sales process works well when we consider the customer's purchasing habits when creating it. This is what guarantees a good buying experience and makes the cycle more effective.
But the key to success with the method is to perceive that the sales cycle is projected in time.
If you spend months negotiating with a client, the financial cycle will not be completed. In these extreme cases, this will mean a lack of capital for the business.
Plus, the customer can close the deal at any time for his own reasons or because he's not enjoying the buying experience — he has his own process and his own timeline.
Finally, if you manage to reduce the time it takes to complete the cycle, you increase your productivity and, consequently, your sales results .
The importance of the sales cycle
If you find someone very concerned about the shortening peru phone number list of the sales cycle, it is probably because they work with “complex sales” which, in most cases, have a more or less long cycle.
Longer cycles generate more attention and concern with their reduction, but short cycles can be a “trap” because their importance is not as obvious.
How many times have you asked yourself if it was the right time to get in touch with a client?
It is very common to question whether he had enough time to think about our proposal and if it is time to request his response, for example.
Have you ever imagined how great it would be to know the exact moment to act at each stage of the sale? In a way that makes the process more fluid, natural and enjoyable?
Knowing the procedure for each stage increases productivity and customer satisfaction with the purchase .
It is when we return to the initial action prospecting new leads, therefore, the sequence is defined as a cycle.
There are several parallel processes happening at the same time in the sales cycle. These are:
The financier
You invested to have a service or product available to your client, at the end of the process, you expect to receive your capital back with profits .
The one for sale
It's basically a timeline of tasks to deliver your offer to your client.
The purchase one
It is the process designed by the client according to their own purchasing habits.
We can think of the financial result as a requirement , because without profit the business cannot sustain itself.
The sales process works well when we consider the customer's purchasing habits when creating it. This is what guarantees a good buying experience and makes the cycle more effective.
But the key to success with the method is to perceive that the sales cycle is projected in time.
If you spend months negotiating with a client, the financial cycle will not be completed. In these extreme cases, this will mean a lack of capital for the business.
Plus, the customer can close the deal at any time for his own reasons or because he's not enjoying the buying experience — he has his own process and his own timeline.
Finally, if you manage to reduce the time it takes to complete the cycle, you increase your productivity and, consequently, your sales results .
The importance of the sales cycle
If you find someone very concerned about the shortening peru phone number list of the sales cycle, it is probably because they work with “complex sales” which, in most cases, have a more or less long cycle.
Longer cycles generate more attention and concern with their reduction, but short cycles can be a “trap” because their importance is not as obvious.
How many times have you asked yourself if it was the right time to get in touch with a client?
It is very common to question whether he had enough time to think about our proposal and if it is time to request his response, for example.
Have you ever imagined how great it would be to know the exact moment to act at each stage of the sale? In a way that makes the process more fluid, natural and enjoyable?
Knowing the procedure for each stage increases productivity and customer satisfaction with the purchase .