Use consistent messages

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Consistent messages are those that always convey one main idea about the company. The same approach, specific language, traditional tone of voice and characteristics such as slogans are essential to give such coherence to messages.

The way brands communicate with their audience on a daily basis is one of the crucial points to maintain consistency.

Meeting public expectations
The public has expectations of the way a brand romania phone number list carries out its branding and this, in turn, is associated with the way this company has built its image over the years.

For example, it might be strange if Netflix , overnight, abandoned its humorous and audience-friendly approach. This can create a lack of identification and reduce engagement .


Create a positive image
Brand consistency is also something that depends on a positive approach to issues, consistent positioning and also an impeccable image.

The public expects companies to always do a good job, but also to stay away from scandals or events that generate negative evaluations. Staying away from these conflicts is also part of the job!