Does this mean my static content is now useless?
Posted: Wed Feb 19, 2025 5:43 am
Of course not. Firstly, static content is not dead. A balance between static and interactive content is essential for any digital strategy. Secondly, most static content can be transformed into interactive content.
Now that you know where your strategy stands in relation to static content vs. interactive content, it's time to get down to business and test it.
How to transform static content into interactive content?
With so much content that most brands already have online, it's surprising that they think they need to create new material to launch an interactive experience.
Many of Ion 's customers feel like they have to write new content for every new experience, even if it's a topic that's already been covered in an article, blog post, or white paper .
Creating content takes time for each task: writing, conceptualizing, editing and approving, and this requires money . Let's stop wasting and start reusing and reinventing your static content.
When you look at your static content, what can you see that is interactive? Do you ask a question about a product or service? When we analyze a client's content, we look for questions to find out what the user is thinking.
In the gif above, created using our Interactive Content Toolkit, we asked the user to think about their current Content Marketing tactics.
These questions can easily be turned into a quiz or assessment that could provide the user with valuable results that are better tailored to their business.
Additionally, we spend time analyzing content to find high-value statistics or factors that could be used in an interactive experience, such as an infographic.
Statistics can also be a source for questionnaires or evaluations. We did this with the recent CMI report.
One of our most popular content experiences is interactive infographics that showcase, in a whitepaper or ebook, status levels and factors that demonstrate strong expertise.
One of our favorite client examples of this type spain phone number list of strategy is an experience co-created with Uberflip: their ebook, which you can see below.
With a fantastic design, it captures the user's attention and invites them to learn more about content creation. We took the same content and created an infographic that invited the user to download the ebook.
This infographic brought amazing results for the static ebook and turned it into a motivation for users to complete the form.
Uberflip was able to gain the insights it needed about what was most impactful in the experience so that those insights could be leveraged in future experiences.
And you know what's most amazing? We use templates to create those experiences.
Yes, templates!
Now that you know where your strategy stands in relation to static content vs. interactive content, it's time to get down to business and test it.
How to transform static content into interactive content?
With so much content that most brands already have online, it's surprising that they think they need to create new material to launch an interactive experience.
Many of Ion 's customers feel like they have to write new content for every new experience, even if it's a topic that's already been covered in an article, blog post, or white paper .
Creating content takes time for each task: writing, conceptualizing, editing and approving, and this requires money . Let's stop wasting and start reusing and reinventing your static content.
When you look at your static content, what can you see that is interactive? Do you ask a question about a product or service? When we analyze a client's content, we look for questions to find out what the user is thinking.
In the gif above, created using our Interactive Content Toolkit, we asked the user to think about their current Content Marketing tactics.
These questions can easily be turned into a quiz or assessment that could provide the user with valuable results that are better tailored to their business.
Additionally, we spend time analyzing content to find high-value statistics or factors that could be used in an interactive experience, such as an infographic.
Statistics can also be a source for questionnaires or evaluations. We did this with the recent CMI report.
One of our most popular content experiences is interactive infographics that showcase, in a whitepaper or ebook, status levels and factors that demonstrate strong expertise.
One of our favorite client examples of this type spain phone number list of strategy is an experience co-created with Uberflip: their ebook, which you can see below.
With a fantastic design, it captures the user's attention and invites them to learn more about content creation. We took the same content and created an infographic that invited the user to download the ebook.
This infographic brought amazing results for the static ebook and turned it into a motivation for users to complete the form.
Uberflip was able to gain the insights it needed about what was most impactful in the experience so that those insights could be leveraged in future experiences.
And you know what's most amazing? We use templates to create those experiences.
Yes, templates!