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However, that doesn't change the fact that fewer and fewer clicks come from the search interface, and that this trend will probably deepen over the next few years. In this sense, it is important to think of strategies that depend less on traffic and more on brand positioning in those spaces and platforms where each company's buyer personas circulate. Adaptation and innovation What we are witnessing is a profound transformation that affects not only algorithms and the way content is positioned, but also the search experience itself. Generative AI poses a cultural change in the way we interact with technology, and its convergence with search engines opens up a range of possibilities where adapting, innovating and learning Online Marketing Social networks Social Media Marketing for Local Businesses: Which Platforms to Focus On? written by o10media Published: January 13, 2025 6 minutes reading time The digital world has radically changed the way businesses connect with their customers.


For local businesses, social media is an bahamas mobile database essential tool to increase their visibility and attract new customers. However, the wide variety of platforms available can make choosing the right ones a challenge. Below, we break down the key factors in identifying the ideal platforms and show you how to maximize the impact of your social media efforts, taking into account both the unique characteristics of each network and the specific needs of your business. with your community, every decision you make can make a difference to your bottom line. Table of Contents Understanding your local audience The most popular platforms for local businesses Social media comparison for local businesses How to choose the right platforms Additional Tips for Local Businesses Social media is an open door to the success of your local business Understanding your local audience The first step to choosing the right social media platforms is to know your target audience.