Narrowing audience targeting
Posted: Wed Feb 19, 2025 6:43 am
If you're not using search or keyword-targeted ads, you might also want to reconsider your audience targeting. Narrowing your audience to more specific criteria can help you tailor your ad text more specifically and improve your clickthrough rate, even if you don't get as many clicks overall.
How to improve CTR in Google Ads using ad text
A low click-through rate can be caused by greece phone number data bidding on the wrong keywords. In most cases, however, you can significantly increase your CTR (and conversion volume... and ROI) simply by writing stronger ad copy. Here's how.
4. Keep your advertising simple and clear
You can be sure that virtually no ad is read in its entirety - especially not online ads. Keep your ads simple so that they communicate an effective message at first glance. Here's how to do it:
Include the keyword in the title and description, but don't repeat it.
Don't use the full number of characters unless you need to.
Don't complicate your ad with abbreviations that aren't intuitive.
Use simple language that is easy to read.
5. Use a strong call to action
Telling a user that you offer what they’re looking for and that what you offer is better than what your competitors offer is not a call to action. You need to actually call your prospects to action . And to act now. Buy now. Download today. Even if it’s just a word or two, it’s a nudge that can make a big difference.
Even better, reinforce a feature or benefit in the CTA, such as "Start saving now" or "Speak to a specialist today."
How to improve CTR in Google Ads using ad text
A low click-through rate can be caused by greece phone number data bidding on the wrong keywords. In most cases, however, you can significantly increase your CTR (and conversion volume... and ROI) simply by writing stronger ad copy. Here's how.
4. Keep your advertising simple and clear
You can be sure that virtually no ad is read in its entirety - especially not online ads. Keep your ads simple so that they communicate an effective message at first glance. Here's how to do it:
Include the keyword in the title and description, but don't repeat it.
Don't use the full number of characters unless you need to.
Don't complicate your ad with abbreviations that aren't intuitive.
Use simple language that is easy to read.
5. Use a strong call to action
Telling a user that you offer what they’re looking for and that what you offer is better than what your competitors offer is not a call to action. You need to actually call your prospects to action . And to act now. Buy now. Download today. Even if it’s just a word or two, it’s a nudge that can make a big difference.
Even better, reinforce a feature or benefit in the CTA, such as "Start saving now" or "Speak to a specialist today."