Why is it important to do an SEO audit?

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When we create a website and constantly feed it with new content and configurations, it is very easy to lose track of the behavior of these activities once they are implemented.

Also, with constant changes in Google's algorithm and evolving user behavior , it is necessary to periodically evaluate your website's performance in these new scenarios.

In this sense, SEO auditing allows you to:

adapt to changes in search engine algorithms;
optimize the indexing and positioning of your pages;
attract more organic traffic,
making strategic decisions;
maintain the overall health of your website.
Step by step to do an SEO audit
Although Google takes into account more than kazakhstan mobile database 200 factors when rating and classifying websites, there are essential aspects that we must pay attention to in any SEO strategy.

Below you will find 15 steps and tools that will help you start your audit. We have grouped them into 4 main themes:

crawling and indexing;
content;
performance and usability;
external analysis.
That being said, let's get to work!