How can brand marketing be used to grow EAT?
Posted: Wed Feb 19, 2025 6:57 am
Brand marketing aims to create and promote tangible assets (logos, values, visions, slogans, colors, but also important company personalities, for example). These assets are then perceived over time as entities that can be cited, referenced, or linked in various ways to contribute to the growing dataset of tangible attributes associated with each company.
Imagine you are a new business interested in hong kong phone number data using brand marketing for EAT . How do you do it?
Create or evaluate all marketable assets . This is a collection of identity elements, vision and values, as well as key people and their assets.
Assets become entities . Any created asset that is defined, named, referenced, and marketed consistently over time becomes an entity. When assets are understood as entities, a search engine can refer to them through searches as your work rather than as a generic object or phrase (e.g., the three stripes are an Adidas brand entity).
Entities can be tagged . Tagging an entity can speed up the time it takes to recognize your entity and therefore your identity. You can do this using Google Tag Manager .
How does this all contribute to EAT and improve SEO?
All of these aspects increase the level of maturity of your organization and should be part of every brand. These are brand behaviors that inspire trust in consumers. Brands whose entities match the search query should therefore logically appear better in search results. Better CTR means higher engagement in search, which leads to greater potential for paid ad clicks, which means a better experience for Google, advertisers, and search users.
Imagine you are a new business interested in hong kong phone number data using brand marketing for EAT . How do you do it?
Create or evaluate all marketable assets . This is a collection of identity elements, vision and values, as well as key people and their assets.
Assets become entities . Any created asset that is defined, named, referenced, and marketed consistently over time becomes an entity. When assets are understood as entities, a search engine can refer to them through searches as your work rather than as a generic object or phrase (e.g., the three stripes are an Adidas brand entity).
Entities can be tagged . Tagging an entity can speed up the time it takes to recognize your entity and therefore your identity. You can do this using Google Tag Manager .
How does this all contribute to EAT and improve SEO?
All of these aspects increase the level of maturity of your organization and should be part of every brand. These are brand behaviors that inspire trust in consumers. Brands whose entities match the search query should therefore logically appear better in search results. Better CTR means higher engagement in search, which leads to greater potential for paid ad clicks, which means a better experience for Google, advertisers, and search users.