2. Create a content-rich environment
Posted: Wed Feb 19, 2025 7:03 am
A good Content Experience is not limited to a single piece of content, it is a complete environment of premium content in multiple formats , structured in a way that leads and stimulates your audience to interact with your brand.
Whenever you're creating content, it's important to place it in an environment and determine how it relates to other pieces of content in ways that are meaningful to your audience. Your content should be organized (by tags, groups, etc.) and linked together .
3. Diversify your formats
While you can create a successful strategy with just lebanon mobile database one format , it's much harder than creating multiple, diverse forms of content. If you only write blog posts , for example, you're not going to reach people who prefer videos, for example.
Even the same person consumes different content formats in different circumstances.
Maybe you prefer reading a blog post to watching a video, but when you're on your daily commute you prefer listening to podcasts. It goes beyond preference, because each format has its own strengths and weaknesses .
Furthermore, when you publish content, in any format, the hardest part of the job has already been done: researching and structuring the essence of the content, the tone of the message, etc. Adapting to new formats is easy once that stage has been completed.
A good idea is to have a checklist of all the formats to which content must be adapted and create processes to make it simple and effective.
Whenever you're creating content, it's important to place it in an environment and determine how it relates to other pieces of content in ways that are meaningful to your audience. Your content should be organized (by tags, groups, etc.) and linked together .
3. Diversify your formats
While you can create a successful strategy with just lebanon mobile database one format , it's much harder than creating multiple, diverse forms of content. If you only write blog posts , for example, you're not going to reach people who prefer videos, for example.
Even the same person consumes different content formats in different circumstances.
Maybe you prefer reading a blog post to watching a video, but when you're on your daily commute you prefer listening to podcasts. It goes beyond preference, because each format has its own strengths and weaknesses .
Furthermore, when you publish content, in any format, the hardest part of the job has already been done: researching and structuring the essence of the content, the tone of the message, etc. Adapting to new formats is easy once that stage has been completed.
A good idea is to have a checklist of all the formats to which content must be adapted and create processes to make it simple and effective.