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Posted: Wed Feb 19, 2025 7:08 am
Only later, as consumers matured, did companies begin to worry about consumer satisfaction. Peter drucker, considered the father of modern management, was one of the authors who shifted the focus of business management to people, which has shown that businesses should not be "Sold at all costs." philip kotler, the most influential figure in marketing today, also followed this line.
In , he launched the classic "Marketing management", making this area new zealand whatsapp data the center and key point of the enterprise. They should be customer and market oriented rather than just looking at their own production. It was within this mindset that marketing as we conceive of it today came into being. Since then, consumers have become the focus of attention.
But kotler himself emphasized that marketing does not stop: it continues to evolve because it follows changes in social behavior. And, if technology is changing at an ever-increasing rate, you can imagine that the pace of marketing is also increasing.marketing history now, let's look at the key facts that mark the history of marketing, mixed with the history of technology and media.
In , he launched the classic "Marketing management", making this area new zealand whatsapp data the center and key point of the enterprise. They should be customer and market oriented rather than just looking at their own production. It was within this mindset that marketing as we conceive of it today came into being. Since then, consumers have become the focus of attention.
But kotler himself emphasized that marketing does not stop: it continues to evolve because it follows changes in social behavior. And, if technology is changing at an ever-increasing rate, you can imagine that the pace of marketing is also increasing.marketing history now, let's look at the key facts that mark the history of marketing, mixed with the history of technology and media.