Follow Google News content policies

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Google also recommends that sites follow news policies , so that users trust the content.

There is no need to include tags or structured data for this.

You just have to follow guidelines, such as:

create original content,
report who produced the text,
provide your contact information,
Do not spam,
respect copyright,
and not promote violence, hatred, bullying, harm to health or illegal activities.
Combine fresh topics and evergreen content
A Search Engine Journal survey found that the majority of content (46%) on Google Discover is news. More than that, news gets 99% of user clicks.



This is a great opportunity to increase traffic to news portals. However, if you are not a media company and you work with other industries, how can you leverage Google Discover in your content strategies ?

Even if Google prioritizes news in Discover, nothing prevents it from showing the user old content, as long as it is relevant and makes sense at that moment. Therefore, the advice is to mix new and evergreen content in your blog posts.

Among the new content, you can talk about news from your market, hot topics, news about your own business, and of course, keep up the frequency of your posts to always keep your blog updated .

This type of content tends to appear more, but it also tends to have a quicker life in the feed, a 3-4 day window of chance to appear there.

A beautiful example from our blog was the content about “ Franchises in Mexico ”, launched in January, which generated a lot of traffic through Google Discover – over 2900 impressions and around 460 clicks in just one week!


Among evergreen posts, it is important to create high- mexico mobile database quality , relevant and in-depth content on topics you know best. They tend to appear less in the feed, but in return they are recommended by Google for longer periods.

An example of success when using this type of content with a longer shelf life is our publication on how to make an infographic , which makes a difference, as it works with practical examples and more in-depth techniques on highly relevant material in the digital environment.

On Discover alone, we achieved more than 10 thousand views in a single day (07/18) in all of the following Hispanic countries:


In this case, although the number of impressions was very large, we also observed that the click-through rate (CTR) was a little lower overall.

With this learning, we continue to optimize this material, testing other titles, H2s and descriptions to discover what attracts the user the most, always remembering that SEO work requires consistency (a lot of consistency) to see good results.