The biggest difference between Instagram and Facebook
Posted: Wed Feb 19, 2025 7:58 am
Facebook allows for a variety of content types, including text-only posts, link sharing, and more. Here’s a quick overview of the content you can share on Instagram and Facebook.
Types of content you can share on Instagram:
Photos: Instagram posts contain photos or video content. Although photos tend to get less engagement, that doesn’t mean you should skip them altogether. Instead, opt for carousel posts to italy phone number data share many photos at once for better engagement.
Stories. Instagram Stories are ephemeral posts with videos or images that get a lot of engagement—in no small part because they’re the first posts you see at the top of your Instagram feed. It’s a great place to reshare content where customers have tagged your business.
Instagram Live. Instagram Live lets you shoot videos and interact with customers in real time, which is a great way to offer Q&As or engage people with product announcements.
Instagram Reels. These are 15- or 30-second videos that can have a big impact on Instagram. Unlike Instagram Story content, Reels live in your feed. Plus, they’re a great place to reshare TikTok content if you’re creating it.
Here is the type of content you can share on Facebook:
Status updates. You can use status updates to share posts with text, photos, videos, and even links to your profile feed.
Events: In the case of an event, you can set up Facebook events for any in-person or virtual events you host so your followers can see them and sign up to attend.
Live Broadcasting. Facebook Live is similar to Instagram Live - it offers a way to broadcast and engage your followers in real time.
Photos or videos. While Instagram is a more visual network, Facebook still allows you to take photos and videos. And Facebook users still want them. So be sure to share photos of your brand, products, and even behind-the-scenes content here.
Types of content you can share on Instagram:
Photos: Instagram posts contain photos or video content. Although photos tend to get less engagement, that doesn’t mean you should skip them altogether. Instead, opt for carousel posts to italy phone number data share many photos at once for better engagement.
Stories. Instagram Stories are ephemeral posts with videos or images that get a lot of engagement—in no small part because they’re the first posts you see at the top of your Instagram feed. It’s a great place to reshare content where customers have tagged your business.
Instagram Live. Instagram Live lets you shoot videos and interact with customers in real time, which is a great way to offer Q&As or engage people with product announcements.
Instagram Reels. These are 15- or 30-second videos that can have a big impact on Instagram. Unlike Instagram Story content, Reels live in your feed. Plus, they’re a great place to reshare TikTok content if you’re creating it.
Here is the type of content you can share on Facebook:
Status updates. You can use status updates to share posts with text, photos, videos, and even links to your profile feed.
Events: In the case of an event, you can set up Facebook events for any in-person or virtual events you host so your followers can see them and sign up to attend.
Live Broadcasting. Facebook Live is similar to Instagram Live - it offers a way to broadcast and engage your followers in real time.
Photos or videos. While Instagram is a more visual network, Facebook still allows you to take photos and videos. And Facebook users still want them. So be sure to share photos of your brand, products, and even behind-the-scenes content here.