Interactive content

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Interactive content provides better experiences on web pages and one of the reasons why it is one of the main trends in Digital Marketing is that it empowers the user .

Instead of just passively consuming information, people have the opportunity to actively engage with the content . Check out our interactive ROI calculator for example.

There are countless other applications for this feature, such as:

blog posts,
landing pages,
whitepapers ,
questionnaires,
ebooks,
infographics ,
and more.
This is a way to make content even more personalized, while also increasing visitor retention and engagement.


How to measure results?
Content personalization is still a novelty for many companies, and therefore, a large portion of them face difficulties in measuring the results.

In general, we can measure the effectiveness of content through categories such as:

consumption : number of visits, downloads or nepal mobile database previously stipulated actions;
engagement : session time, conversion rate or number of actions;
return on investment : ROI calculation , lead generation and sales opportunities.
However, these metrics cannot always fully clarify the impact of a personalization strategy, and it is not uncommon to find managers and professionals who get lost with incorrect indicators and unnecessary data.

To avoid wasting time and resources, it is important to organize our approach by defining some pillars, such as:

Objective: Analysis should always be guided by an objective, such as brand awareness , sales numbers, or customer retention;
Goals: These are used to justify your objective and break it down into understandable steps, but it is essential that they are clear and plausible;
KPI : KPIs are key performance indicators, i.e. the metrics that actually relate to and contribute to your goal.