5 Earned Media Examples That Brands Can Get
Posted: Wed Feb 19, 2025 9:11 am
Here we are going to present 5 real examples of cases where a brand obtained Earned Media and the advantages that this opportunity provides.
1. Content from influencers about your brand or product
Nowadays, YouTube videos or Twitter posts with product comparisons are very popular. In these videos, a person with a certain influence and popularity chooses some products from a niche to look for differences and similarities, helping to find the best commercial alternative.
Many times these videos are not promoted by brands , that is, they are Earned Media, since the content creator chooses them by references, popularity or simply at random and does a kind of review of each one.
This is the case, for example, in the video by Luisito Comunica , one of the most popular Spanish-speaking YouTubers, in which he tried different types of tequila to find, from his perspective, the best of all.
GUESS THE TEQUILA | Cheap vs Expensive | Do they taste different?
This can be achieved through several factors, including a good product, digital and traditional positioning strategies, or through “bartering” with influencers in exchange for mentions of your brand on their social networks .
2. Requests for interviews in specialized media
Mass media , such as television channels, newspapers or specialized sites, can be part of your Earned Media if your business manages to cause enough of a stir to get noticed .
For example, if you are new or looking for talent for your company, and you promote it in online media , it is possible that some local media in your city will give you the opportunity to be interviewed to talk about your organization and the prospects you need.
One such example is the interviews that Forbes Mexico qatar mobile database has conducted with startups such as Justo , a startup originating in Chile that is just entering the Mexican market.
In addition, referral links are very important to improve the web positioning of pages, taking into account that they are valued by Google when defining how relevant a website is.
Since link acquisition also has a direct impact on Earned Media, we invite you to download our complete ebook on Link Building and how it will support you in your digital initiatives:
3. Information notes in digital media about your company
SMEs rarely attract the attention of the big news networks, but they are very good at making themselves known through niche websites, which only report on a specific market segment .
We saw this, for example, when Rock Content acquired ScribbeLive and several niche news outlets picked up on the story . What you need to do is promote the news item sufficiently on your site, so that others can find it and replicate it.
1. Content from influencers about your brand or product
Nowadays, YouTube videos or Twitter posts with product comparisons are very popular. In these videos, a person with a certain influence and popularity chooses some products from a niche to look for differences and similarities, helping to find the best commercial alternative.
Many times these videos are not promoted by brands , that is, they are Earned Media, since the content creator chooses them by references, popularity or simply at random and does a kind of review of each one.
This is the case, for example, in the video by Luisito Comunica , one of the most popular Spanish-speaking YouTubers, in which he tried different types of tequila to find, from his perspective, the best of all.
GUESS THE TEQUILA | Cheap vs Expensive | Do they taste different?
This can be achieved through several factors, including a good product, digital and traditional positioning strategies, or through “bartering” with influencers in exchange for mentions of your brand on their social networks .
2. Requests for interviews in specialized media
Mass media , such as television channels, newspapers or specialized sites, can be part of your Earned Media if your business manages to cause enough of a stir to get noticed .
For example, if you are new or looking for talent for your company, and you promote it in online media , it is possible that some local media in your city will give you the opportunity to be interviewed to talk about your organization and the prospects you need.
One such example is the interviews that Forbes Mexico qatar mobile database has conducted with startups such as Justo , a startup originating in Chile that is just entering the Mexican market.
In addition, referral links are very important to improve the web positioning of pages, taking into account that they are valued by Google when defining how relevant a website is.
Since link acquisition also has a direct impact on Earned Media, we invite you to download our complete ebook on Link Building and how it will support you in your digital initiatives:
3. Information notes in digital media about your company
SMEs rarely attract the attention of the big news networks, but they are very good at making themselves known through niche websites, which only report on a specific market segment .
We saw this, for example, when Rock Content acquired ScribbeLive and several niche news outlets picked up on the story . What you need to do is promote the news item sufficiently on your site, so that others can find it and replicate it.