Feature multiple clients to represent your entire audience
Posted: Mon Dec 23, 2024 5:15 am
Ensure good audio quality (more important than video quality).
Add subtitles for accessibility and silent viewing.
Place videos strategically in your marketing funnel.
Real Estate Skills, a provider of real estate investment training , demonstrates this approach brilliantly.
Their homepage features an impressive collection of video testimonials from students who have completed their training programs. These are authentic stories from people sharing their real estate investment journey, challenges, and successes.
realestateskills
Source: realestateskills.com
What makes these videos so effective is their rawness. They aren’t hong kong mobile no overproduced or scripted. Instead, they feel like candid conversations with people who have walked the same path as your potential customers. That authenticity builds trust faster than any marketing copy.
Leverage social media interactions for social proof
Active conversations on social media show that your brand is alive and well and that people really care about what you share.
When potential customers see others interacting with your content, asking questions, and getting helpful answers, it creates a snowball effect of trust. Plus, each interaction becomes visible social proof that remains for future visitors to see.
Here's how to build meaningful social proof through social interactions:
Respond quickly to comments and questions.
Keep a friendly and helpful tone.
Appreciate the positive comments.
Add subtitles for accessibility and silent viewing.
Place videos strategically in your marketing funnel.
Real Estate Skills, a provider of real estate investment training , demonstrates this approach brilliantly.
Their homepage features an impressive collection of video testimonials from students who have completed their training programs. These are authentic stories from people sharing their real estate investment journey, challenges, and successes.
realestateskills
Source: realestateskills.com
What makes these videos so effective is their rawness. They aren’t hong kong mobile no overproduced or scripted. Instead, they feel like candid conversations with people who have walked the same path as your potential customers. That authenticity builds trust faster than any marketing copy.
Leverage social media interactions for social proof
Active conversations on social media show that your brand is alive and well and that people really care about what you share.
When potential customers see others interacting with your content, asking questions, and getting helpful answers, it creates a snowball effect of trust. Plus, each interaction becomes visible social proof that remains for future visitors to see.
Here's how to build meaningful social proof through social interactions:
Respond quickly to comments and questions.
Keep a friendly and helpful tone.
Appreciate the positive comments.