2. Interactive content
Posted: Wed Feb 19, 2025 10:24 am
Over time, interactive content has become the goose that lays the golden eggs of Digital Marketing , consolidating itself as one of the best trends in Inbound Marketing.
Interactive videos , questionnaires, dynamic ebooks , white papers, lookbooks, resource libraries… Interactive Content has a wide range of possibilities and resources , which allow you to obtain benefits such as:
increased engagement;
collecting valuable data about the Buyer Persona ;
attracting qualified leads;
better customer segmentation ;
user experience optimization;
qualified information for the sales team;
ongoing lead generation potential;
diversification of messages, content and proposals.
An interesting example of interactive content that we ourselves here at Rock produced is the ROI calculator , which is simple but useful for the user and helps us establish more direct communication with our audience:
Download our complete guide on interactive content to understand in detail how this modern marketing modality can help you attract more customers in a natural and agile way:
3. Personalization of content
Today's user is eager for close and memorable slovenia mobile database experiences that organically encourage them to make a purchase or interact with a certain commercial offer.
We are talking about Inbound Marketing trends for 2021, so it is important that we understand that forced attraction, through exaggerations, misleading offers and very “embellished” but generic messages, are practices of the past.
Personalized content has arrived to truly put the user at the center, since it is the content that targets the specific characteristics, needs and preferences of the person from the moment it is planned until the time comes to choose channels to distribute it.
It works hand in hand with Artificial Intelligence and resources that allow for a broad user database, which is used to “draw” a precise profile that is the basis for each material.
Interactive videos , questionnaires, dynamic ebooks , white papers, lookbooks, resource libraries… Interactive Content has a wide range of possibilities and resources , which allow you to obtain benefits such as:
increased engagement;
collecting valuable data about the Buyer Persona ;
attracting qualified leads;
better customer segmentation ;
user experience optimization;
qualified information for the sales team;
ongoing lead generation potential;
diversification of messages, content and proposals.
An interesting example of interactive content that we ourselves here at Rock produced is the ROI calculator , which is simple but useful for the user and helps us establish more direct communication with our audience:
Download our complete guide on interactive content to understand in detail how this modern marketing modality can help you attract more customers in a natural and agile way:
3. Personalization of content
Today's user is eager for close and memorable slovenia mobile database experiences that organically encourage them to make a purchase or interact with a certain commercial offer.
We are talking about Inbound Marketing trends for 2021, so it is important that we understand that forced attraction, through exaggerations, misleading offers and very “embellished” but generic messages, are practices of the past.
Personalized content has arrived to truly put the user at the center, since it is the content that targets the specific characteristics, needs and preferences of the person from the moment it is planned until the time comes to choose channels to distribute it.
It works hand in hand with Artificial Intelligence and resources that allow for a broad user database, which is used to “draw” a precise profile that is the basis for each material.