2. Develop Ads campaigns on social networks and search engines
Posted: Wed Feb 19, 2025 10:42 am
While it is advisable that organic promotion strategies be prioritized in a comprehensive Digital Marketing strategy, that does not mean that paid media ceases to be a great complement .
On the contrary, digital advertising is a very good ally, especially Ads campaigns on social networks and search engine SERPs. These consist of ad groups, offers and keywords optimized through configuration parameters, such as geographic location, for example.
Thanks to hypersegmentation , the investment in these paid ads is profitable , since you have the guarantee that they will actually be seen by your potential clients and not by thousands of users who are not part of your segment.
3. Generate backlinks
Digital visibility is much more than just being present, it also involves being relevant .
That is why you have to focus on developing strategies that increase your digital authority , and the generation of backlinks is an example of this.
Sharing content with a high probability of going viral and sri lanka mobile database containing relevant information can help you get these mentions in the texts of other people and companies.
Not only will this give you a better image in the eyes of Google and other search engines, but it will also show users that your company is truly an expert on a certain topic, as it is always cited and valued.
A while ago we received a mention from the Spanish Marketing Association for having been selected by them in a list of the best Marketing posts of the month. What an advantage for our visibility, right?
Of course, as dictated by good Link Building practices , it is important that you constantly review the backlinks you generated so that you get rid of those that harm you , because they are on low-quality sites.
Nowadays, there are multiple tools to remove “toxic” or unwanted backlinks, such as the SEMRush detector .
On the contrary, digital advertising is a very good ally, especially Ads campaigns on social networks and search engine SERPs. These consist of ad groups, offers and keywords optimized through configuration parameters, such as geographic location, for example.
Thanks to hypersegmentation , the investment in these paid ads is profitable , since you have the guarantee that they will actually be seen by your potential clients and not by thousands of users who are not part of your segment.
3. Generate backlinks
Digital visibility is much more than just being present, it also involves being relevant .
That is why you have to focus on developing strategies that increase your digital authority , and the generation of backlinks is an example of this.
Sharing content with a high probability of going viral and sri lanka mobile database containing relevant information can help you get these mentions in the texts of other people and companies.
Not only will this give you a better image in the eyes of Google and other search engines, but it will also show users that your company is truly an expert on a certain topic, as it is always cited and valued.
A while ago we received a mention from the Spanish Marketing Association for having been selected by them in a list of the best Marketing posts of the month. What an advantage for our visibility, right?
Of course, as dictated by good Link Building practices , it is important that you constantly review the backlinks you generated so that you get rid of those that harm you , because they are on low-quality sites.
Nowadays, there are multiple tools to remove “toxic” or unwanted backlinks, such as the SEMRush detector .