Use messaging apps to offer multilingual, compliant communication
Posted: Thu Feb 20, 2025 4:29 am
Messaging apps with chatbots are an easy, reliable way to connect with customers worldwide.
AI-supported chatbots in these apps can recognize the language your customers are communicating in. You can program automated chatbots in messaging apps like WhatsApp to seamlessly respond to inquiries or send customers to a product page or a help article in that language.
You can also program messaging app chatbots to serve the right opt-in and compliance iceland mobile database -related messaging to your customers based on region. This type of customer messaging can help you avoid inadvertent violations of international regulations or privacy and security laws like the EU’s General Data Protection Regulation (GDPR).
Beyond language and compliance features, messaging apps are also convenient for global customers because they already use them. According to Data Reportal's social media report, there are 2 billion active WhatsApp users and 976 million active Facebook Messenger users worldwide as of October 202221.
Readiness to adapt quickly will be vital for e-commerce success
While preparation is critical for the year ahead, keep in mind that you can't predict the future. Focus on the challenges that seem likely, but be flexible and ready to shift gears if the e-commerce world goes in a different direction.
Messaging apps can offer unheralded flexibility, which is why e-commerce companies should embrace them and properly invest in conversational, reliable, and secure messaging strategies to help grow and build current and future customer relationships.
AI-supported chatbots in these apps can recognize the language your customers are communicating in. You can program automated chatbots in messaging apps like WhatsApp to seamlessly respond to inquiries or send customers to a product page or a help article in that language.
You can also program messaging app chatbots to serve the right opt-in and compliance iceland mobile database -related messaging to your customers based on region. This type of customer messaging can help you avoid inadvertent violations of international regulations or privacy and security laws like the EU’s General Data Protection Regulation (GDPR).
Beyond language and compliance features, messaging apps are also convenient for global customers because they already use them. According to Data Reportal's social media report, there are 2 billion active WhatsApp users and 976 million active Facebook Messenger users worldwide as of October 202221.
Readiness to adapt quickly will be vital for e-commerce success
While preparation is critical for the year ahead, keep in mind that you can't predict the future. Focus on the challenges that seem likely, but be flexible and ready to shift gears if the e-commerce world goes in a different direction.
Messaging apps can offer unheralded flexibility, which is why e-commerce companies should embrace them and properly invest in conversational, reliable, and secure messaging strategies to help grow and build current and future customer relationships.